“Technology entrepreneurs all too often focus their conversations with mentors on different ways of acquiring customers, equity value, and Venture Capital investment. What is ignored is all the human issues a founder will face as they build their business. Fred Dawkins offers a perspective that I think is missing in the current discussion around entrepreneurship; why it is important to the economy and what it really takes to build a successful business in any industry”

Jesse Rodgers
Director of Creative Destruction Lab at the University of Toronto, builder of VeloCity at the University of Waterloo, and co-founder of Tribehr.com.

“Fred Dawkins has written a wonderful book about entrepreneurship unlike any other on the market. He brilliantly uses his storytelling skills to illuminate his subject in a way that makes the book a joy to read. You’re so wrapped up in the story that you may not realize how much you’re learning until you’ve turned that last page.”

Terry Fallis
Author of The Best Laid Plans and Up and Down

“Fred Dawkins employs a likeable cast of characters and the simple setting of Canadian cottage country in July to convey a complex set of ideas ranging from the nature-versus-nurture debate (are entrepreneurs born or made?) to a variety of essential how-to entrepreneurship skills to specialty topics such as gender, leadership, negotiation,  and team formation, as well as the important role of entrepreneurship in the global economy.  His casual, easy-to-read writing style belies the critical importance of his subject matter.  Not just potential entrepreneurs but also governments, big companies, and business schools in the West must adapt to the new reality of an increasingly educated and ambitious middle class in so-called developing countries and take immediate steps to reinvigorate our large population of underutilized problem-solvers in order to remain competitive and continue to enjoy increasing prosperity.  As Sam would say: It is not a question of if, but rather how.”

Ajay Agrawal is the Peter Munk Professor of Entrepreneurship at the University of Toronto’s Rotman School of Management, Founder of the Creative Destruction Lab for entrepreneurs, and Co-Founder of The Next 36 entrepreneurship program.

“The Everyday Entrepreneur offers a simple but effective road map anyone can use to take the fear out of following your entrepreneurial dreams” –

Monica Mehta
Author of The Entrepreneurial Instinct and INC Magazine columnist

“The analyses of factors dominating business and society are insightful and demonstrative. Fred Dawkins has a wonderful capacity to put things in perspective, a writing style that is captivating and his command of the English language  speaks for itself.  I believe this will make a great college text book since it would inspire great discussions –arguments ? I’d love to be teaching from it.  Also, a great question and answer book for would-be entrepreneurs.”

Dr. Freeman McEwen
Retired Dean, University of Guelph

“Wonderfully scribed.  Congrats in spades!   You story is easy to read, compelling and worthy of a broad spectrum of society. As I got deeper into it, despite the undocumented postulates of Sam’s Theory’s, the story continuously got more intense while spinning of increasingly important concepts required of any entrepreneurial undertaking.   Sam’s ideas ring with the sounds of truth, wisdom and familiar experiences.   I loved it.:))”

Marvin Barnett
President, Finer Space Corporation, Serial Entrepreneur of +40 years, from rock concert promoter, property manager, construction contractor, residential, multi residential, industrial, office and condominium real estate developer and venturer in real estate historic restorations, conversions and refurbishments with recent diversions into live theatre executive productions and 3d printing, scanning and portraiture services and sales.

“I worked with Fred during the negotiations of a first collective agreement for his business which was growing rapidly.  His understanding of the issues and his coolness in what many would describe as high pressure moments contributed to his ultimate success and control of the situation.  Before you quit your job to set up your own business or hire an accountant or do your due diligence you should read this book”.

Steven F. Wilson
Partner, Mathews, Dinsdale & Clark LLP

“For a new writer, Fred Dawkins has written a solid first book that covers some heavy territory. What if we could live forever in a perfect world—would it be what we thought or would it be some horror of an existence we never even contemplated because we were so drawn in by the idea of long life? 2020 Hindsight shares one man’s story: his discovery that extends life forever and what he decides to do with it once he realizes that even long life can become a deadly weapon if in the wrong hands. Take Dawkins’ intricate journey into the future and decide for yourself: is it really better to live forever or should we appreciate the short hand we are naturally given? The answer just might surprise you. This is one book you’ll want to read this year, and then pass it on to friends and family so you can discuss the questions that come out of the story.”

Alethea Spiridon Hopson
Writer and Editor

 “This is a really interesting story. The simple fact that it could happen keeps you intrigued all the way through. I loved it  Bravo.”

Jayne Eastwood
Gemini Award Winning actress and comedienne