The Creative Destruction Lab

Building something massive—where entrepreneurship meets research, mentorship, and innovation.

My involvement with the Lab grew out of writing The Entrepreneurial Edge series (Dundurn Press, 2013–2015). When I published Everyday Entrepreneur in 2013, the word “entrepreneur” was gaining widespread traction. Universities were rushing to add entrepreneurship courses—but I was skeptical. I’ve always believed entrepreneurship can be taught, but I didn’t think many academics truly understood it.

A Chance Encounter

As any author knows, publishing a book is just the beginning. Prepublication means seeking endorsements. One of the first people I approached was Ajay Agrawal, professor at the University of Toronto’s Rotman School of Management—my alma mater.

Ajay challenged me: Why did I think I could write meaningfully about entrepreneurship? I needed his endorsement, so I took the grilling. But to be honest, I was wondering what made *him* qualified to teach entrepreneurship.

It turned out we clicked. I got my endorsement—and Ajay gained something too. At our second meeting, he introduced me to a brand-new program he was developing: The Creative Destruction Lab.

What Is Creative Destruction?

The name comes from economist Joseph Schumpeter. It’s a simple but powerful idea: progress only happens when the old is replaced by the new. Tear down what no longer works. Build something better.

How the Lab Works

  • World-class researchers from U of T and Waterloo—brilliant in science, but unsure how to commercialize their work.
  • MBA students who pre-screen applicants and learn firsthand from startups and mentors.
  • Seasoned venture capitalists who act as mentors and strategic guides.
  • Funding and space provided by U of T, with support raised from the private sector.

From the start, it was clear this was the right formula—one that could truly promote entrepreneurship and drive innovation in Canada.

My Role at the CDL

I became one of the early supporters and partners of the Lab. For 4–5 years, I served on the advisory board, attended numerous sessions, and connected with brilliant young entrepreneurs. It was an exhilarating time—so much so that it pulled me away from writing until 2023, when I finally resumed that path.

The Lab was energizing. I was 68 when I met Ajay. But through this work, I felt younger. More alive. Enthusiasm really is contagious.

Today, the Creative Destruction Lab has expanded to over a dozen top universities around the world. Ajay has rightfully received the Order of Canada for his vision. And the Lab’s rallying cry says it all:

“Build Something Massive.”

I’m proud to have played a role in its early years.

Learn more at www.creativedestructionlab.com.

—Fred Dawkins