Teaching Entrepreneurship

Entrepreneurship rests firmly on opportunity. But in the face of a rapidly changing global economy there is an overwhelming increase in entrepreneurship of necessity. Seniors need to extend their careers. Youth are struggling to launch theirs. Women are looking for flexibility to meet a combination of career and family needs. Individuals around the world are seeking freedom of opportunity. At the same time Big Business is pursuing profits around the world undermining the stability of employment markets. There is widespread decline in loyalty between employers and employees. Structural unemployment is a demoralizing prospect. One need only look to Detroit to see the impact.

The result? The most valued skill in the 21st Century may well be the ability to create your own job. Job creation rests clearly on individuals -first for themselves and then for others. It reflects the difference between Localization versus Globalization – small scale entrepreneurs find their opportunities locally creating jobs in areas that Big Business has abandoned for offshore savings. To compound this the fast paced rate of change driven by technology favours small flexible and adaptable businesses that adjust to changing circumstances. Large companies find their growth through acquisition not startups.

Around the world governments are finally recognizing the importance of entrepreneurs. Fortunately there is a great deal of talent that is suppressed and can be unleashed, whether through culture, education, gender , race, funding or other limitations. It will be up to government to remove the shackles Entrepreneurship has been the driving force behind the economic dominance of the Western world. It is the economic resource that puts other resources to work. Our economic future is moving to the hands of those who are driven to make things happen.

 

In theory as Globalization evolves resources will be allocated in the most efficient way possible ensuring that goods will be produced on the lowest cost basis to the benefit of all. In a perfect global system labour will shift around until the transition is complete and the rewards for labour will equalize around the global network. During the transition while wage rates in higher earning countries are frozen or rise slowly as wage rates in other areas catch up, those living in the higher wage countries will benefit from low cost goods during the transition. All of this takes place without impediments or barriers to free and open competition. Entrepreneurs will drive the progress by ferreting out opportunities across the global system.

In practice as we continue to embrace such a global system, the rewards to labour in the low wage countries are lagging while much of the benefit of low cost goods are not reaching the consumer. Instead the rich are becoming the super rich while the middle class is facing the reality of returning to an historical norm with relative rewards well below those achieved in the west for the past sixty years during which consumerism has flourished. In an evolving era of Big Data where the status quo is becoming a moving target while character traits such as adaptability and resilience are becoming more critical, the business behemoths of the world are getting richer by controlling markets. Much of this control stems from branding and creating the allusion that branded goods are inherently superior. At the same time effective marketing has mislead us that these behemoths are so critical that they are ‘too Big to Fail’. Branding has effectively created near monopolies effectively providing barriers to entry for aspiring entrepreneurs in the process by limiting their upside and increasing their challenges

Mammoth organizations operating on ten year plans are not appropriate for our fast paced Global economy. However control over markets allows them to achieve innovation and flexibility through outsourcing and acquisition. Oh these in themselves do create upside for entrepreneurs who can launch a startup and find an eager buyer for their initial success. However the odds against success are greater and fewer of us are likely to get there. It is certainly possible for a limited few to build new brands creating new members of the super rich club. However overall we have abandoned core economic principles such as the Law of Diminishing Returns and the Optimum Size of the firm in favour of uninformed consumerism and market control through brands owned and managed by what are effectively huge bureaucracies. Is there a tipping point ahead? Surely social media and instant communication are a threat to the dominance of brands – OR are they just additional instruments of control?

Globalization has brought large numbers into the global work force, increasing the supply of labour. Technology through robotics and mechanization is reducing the demand for labour. Together these factors create downward pressure on wage rates. Upward mobility for the individual is in decline. Capital is securing the lion’s share of the rewards. Job stability is one of the status quos that is disappearing. For all of these reasons the individual must become his or her own brand. The most important skill you can learn today is the ability to create and manage your career.

You are educated. Now what? The most important skill you can add today is the ability to create and manage your career. On the surface this is not the best time to graduate. The cost of education is very high, bringing student debt to record levels. Job stability is in decline. The distribution of wealth is skewed in favour of those at the top. Upward mobility is in jeopardy. The rate of change is increasing. All this means that your future is dependent on self-determination grounded in awareness of the world in which you live. In this environment, you are your own brand and must plan on reinventing yourself throughout your work life. Start engaging in entrepreneurial thinking right at the outset of your career. Whether you start a business, become a solopreneur, work in a large entity or engage in social entrepreneurship, you have to become adaptable and resilient in a world dominated by change. Entrepreneurial thinking is about a mindset not a skillset. Success is about finding a way not knowing the way. In the era of Big Data this is essential. We will never know enough or understand enough of what we know. So abandon prison thinking and get started.

Five ideas to reject:

1. Education guarantees you a future. Sorry you don’t have it made: education never ceases and formal education just gives you more opportunities. There are no guarantees
2. There are no jobs for graduates. There are barriers to entering the work force which are as insurmountable as we allow them to be. Resilience and adaptability start now.
3. Government will solve the employment problem. Would you really choose government as your advocate to solve any problem?
4. There is no future within small business. Life expectancy of all businesses is in decline. Strategic management of your career takes you where you can gain the most now!
5. Millenials don’t make good hires. Maybe you place a higher value on social media contact and demand access during the day but technology is your ally making you more productive than older generations.

Ten Reasons for Confidence:

1. Technology, your ally, has lowered the cost of administration through the integration of many management tasks. A one pound portable laptop allows anyone to incorporate their accounting system, sales marketing network, all communication, research, collections and payments not to mentions a wide variety of personal needs. Add in mobility via a smartphone and you are always accessible and connected. You have the potential to do it all, as a disruptor within a large corporation or government agency or as an independent.
2. Big Data is generating new problems at record rates. Every problem is an opportunity.
3. Social networking, another ally, has increased the reach of individuals allowing market access on a much broader geographic scope. Services can be offered at great distance. Endorsements can be sought and received across the country or even worldwide. Credibility can be built quickly through performance. LinkedIn is a great tool to market your skills and pursue your career strategy.
4. Websites can be both affordable and first class allowing an individual to build a professional image. Employee and entrepreneur alike can build their brand and market themselves.
5. Outsourcing is an established practice by which governments and large corporations are achieving flexibility which rewards specialization right down to the individual level. Businesses may only want you part time so find several of them and keep them happy.
6. Acquisition is a principal way for large entities to find innovation making startups, often founded on youth and enthusiasm a great opportunity if you can join the right team.
7. Succession is a huge issue for hundreds and thousands of viable independent businesses in North America as the baby boom generation hits retirement depending on their business to fund their future. You can find a mentor leading you to acquire your own business through an earn out that funds his or her retirement.
8. Size is simply becoming a liability – there are many small viable market niches that large companies and foreign sourcing will never fill. Adaptability, resilience and flexibility are essential in a world dominated by change.
9. Opportunity is nowhere, opportunity is everywhere. Recognizing opportunity is the cornerstone of success in every aspect of your career.
10. Determination was the key to graduating. It is also the key to managing your career.

Starting your career is the first of many problems ahead. Every problem provides an opportunity. The solution to a successful career lies within your ability to create your own brand.

Fred Dawkins is a serial entrepreneur with over 40 years’ experience and achievements in manufacturing, retail, land development, consulting and import/export. He holds a B Com in commerce and finance and a M.A. in economics from the University of Toronto. His business has allowed him to travel extensively, giving him insight into the emerging global economy and making him a passionate advocate of entrepreneurship in the 21st century.
Everyday Entrepreneur [Dundurn Press] is the first book in Dawkins’ Entrepreneurial Edge series, and is currently available at all booksellers, including Amazon.com, Amazon.ca, Barnes & Noble and Chapters Indigo. His novel, 2020 Hindsight, explores major contradictory trends in society in a compelling contemporary fiction narrative, and is forthcoming as an e-book on Amazon.com.
Website: https://fcdawkins.com/

There are many people who believe that you can’t teach entrepreneurship. They believe it is either inherent or a skill that has to evolve from experience. There is no doubt that as in any other skillset there are people who are naturals. Also experience is a tough taskmaster and the school of hard knocks leading to rejection and failure has produced some great success stories. Opportunity and determination are the cornerstones of entrepreneurship. Recognizing achievable opportunities and the commitment to find solutions and implement then are absolute prerequisites. There is a teachable philosophy involved that enhances both of these attributes. But there is something else we can do for our aspiring entrepreneurs. We can do a much better job of preparing them. We can help them understand the basic philosophy, the many personal challenges they will face and all of the fundamental business issues from team building to funding that are common to every business. The failure rate for entrepreneurs is too high. Some would have you think that this is merely the nature of the beast-part of the mystique. We must add a new word to opportunity and determination and that word is preparation. With preparation we can turn reckless risk into managed risk and greatly improve the success rate. Working with the Creative Destruction Lab at the Rotman School of Management at the University of Toronto I see many brilliant innovators anxious to start a business and get their project to market who lack this basic preparation. This lack extends much further to those entrepreneurs of necessity who will be trying to create and manage their own careers in our fast paced global economy.

Everyday Entrepreneur is written in a format that is relatable for anyone considering a career in entrepreneurship at any level. The focus is to use real anecdotes to put the reader in a business situation so he or she will recognize a similar issue when it develops. Preparation is an essential element of planning. The plan is not an outcome but rather a framework that allows us to anticipate and adjust as things evolve. Preparation and understanding are great assets for anticipation and adjustment. We need not build our businesses from the ground up. We can use the experience of others to prepare us. There are common bonds at every level of entrepreneurship. The goal of Everyday Entrepreneur’ which is coming out in December, is to convey as many ideas as possible that will make all our new entrepreneurs better prepared and help existing entrepreneurs put their challenges into prespective.

Praise for Everyday Entrepreneur
“Fred Dawkins has written a wonderful book about entrepreneurship unlike any other on the market. He brilliantly uses his storytelling skills to illuminate his subject in a way that makes the book a joy to read. You’re so wrapped up in the story that you may not realize how much you’re learning until you’ve turned that last page.”
— TERRY FALLIS, AWARD-WINNING AUTHOR OF THE BEST LAID PLANS AND UP AND DOWN.