Entrepreneurship: Disruption in the face of the “Era of Big”

Most of what the average person reads about entrepreneurship sustains the mystique. We revere the outstanding successes achieved by extreme entrepreneurs from Edison to Jobs. Reading about these giants colors our perception of entrepreneurship. We admire their achievements but consider them beyond reach. Their stories sustain misleading myths about entrepreneurship that combine to keep capable people from embracing an entrepreneurial career. Here are some of the distortions that deceive us:
– Entrepreneurs are born and cannot be made
– Entrepreneurs are gamblers who take reckless risks to achieve high rewards
– Entrepreneurs work 24/7 and have little or no personal life
– Entrepreneurs need to fail in order to succeed
These established stereotypes derive from two specific types of entrepreneurs. First are the misfits or rebels who either cannot or will not conform; the gamblers to whom few of us can relate. Second and even more prominent are the tech entrepreneurs immersed in the world of venture capital where risk is high, failure is frequent and the rewards for success are dramatic. However Silicon Valley is not the center of the universe and these are not the definitive entrepreneurs; they are but two types of many, both removed from the traditional economy and the rock solid problem solvers that collectively form the engine that drives the economy. Those are the achievers that make things happen especially creating jobs while big business is chasing lower costs around the globe.
Let’s set the record straight
Entrepreneurship can be taught. It should be taught and it is being taught
Becoming an entrepreneur is all about the mindset not the skillset. Entrepreneurs find the way to make things happen they don’t always know the way. This is a teachable philosophy, entirely appropriate in a world dominated by change which generates knowledge and new problems at a phenomenal rate. Finally after fifty years of a flawed model focused on turning out executives for large corporations, colleges and universities have turned their attention to promoting and encouraging entrepreneurship
Entrepreneurship is not about the risk you take but the results that you achieve
It’s a startling paradox. Too many good opportunities die prematurely because so many potential entrepreneurs are risk averse. At the same time businesses are failing because of absurd risks fostered by the idea that being an entrepreneur is nothing more than a gamble. Entrepreneurs succeed through determination not by taking unwarranted risk. Managing your risk as you embrace it is critical. Not all ideas are opportunities and every opportunity is not viable.
Entrepreneurs need to find balance and will make mistakes and have regrets if they don’t
Having a work ethic is critical. During your startup phase and later when you encounter bumps in the road you will work long hours with great satisfaction. But as things progress and you don’t find balance you are missing something – failing to build your team, keeping too much control or limiting your own development. Both you and your business will suffer. Never forget: you are your most valuable human resource. Balance is a subjective decision but dividing your time does not preclude you from succeeding as an entrepreneur.
Entrepreneurs do manage their risk and avoid failure – if they fail they learn and move on
Describing failure as an essential part of success is pure rationalization. Admittedly many entrepreneurs are motivated by the fear of failure more than the rewards of success. Avoiding failure is a powerful source of determination. We do learn from failing because we take the time to analyze it. Success is elating and it masks our faults. Entrepreneurial infallibility is another myth that leads to bad decisions and setbacks that result from forgetting the basics.
What is an entrepreneur?
Most of us will never reach achievements like Steve Jobs or Mark Zuckerberg. That does not demean what we do achieve. Society needs to recognize a broad definition of entrepreneurship at every level and value entrepreneurship of every type because in a world dominated by globalization and technology the one thing that we can count on is change across every element of our economy. Resilience and adaptability are important entrepreneurial qualities that allow us to embrace the ongoing pressure for change. In the simplest terms entrepreneurs are problem solvers who consistently make things happen. They are agents of change in an era of change. They are disruptors at a time when the status quo is a moving target. Do you want to be part of the solution or part of the problem? We can all become more entrepreneurial in our beliefs, break out of prison thinking and think outside the box. The alternative is personal stagnation and uncertainty evolving from lack of job stability, declining upward mobility and the shift in income distribution toward the rich. The most important skill you can develop is the ability to create and manage your own career,
Do understand: we can’t all be innovators but for every innovation there will be thousands of entrepreneurs finding applications for it that solve everyday problems producing jobs and independence in the mainstream economy. Being first is over rated. Doing things better and different often brings greater opportunity. Remember that coffee shops existed in London in 1650 but Starbucks found a new appeal and a great market niche for this old product that resonates in today’s economy.
Believe in your own ability. You can establish the mindset of an entrepreneur. You can eliminate the word ‘can’t’ from your vocabulary. You can approach problems by skipping right over the question “if” it can be solved and skip directly to the question “how” it will be solved. You can find opportunity and you can analyze to make sure that opportunity is viable. All of this can be done within the context of the traditional economy and you don’t have to be a tech genius to do it. Technology is not a threat but offers a great tool for you to use. We are entering a new era of entrepreneurship which means it really should be an option for almost anyone.

The more I write and speak about entrepreneurship the more I realize how mainstream the topic has become. Whether you know it or not you and everyone else has to become more entrepreneurial in their thinking. We live in a fast paced global society that requires all of us to be resilient and adaptable. Those are the critical attributes that make us entrepreneurial. Entrepreneurship applies to far more than business and business issues. We are talking about a mindset not a skillset. A mindset focused on solving problems. A mindset grounded in determination to make things happen. It’s about being proactive not reactive. Most important it is about self-determination!

In an extremely competitive global world, in the era of Big Data, we can never know enough and we will never understand much of what we know. We cannot have the answers but the answers will always be there for us to find. There is no time for prison thinking. If you think like an entrepreneur you will find the way and that’s just as true about your personal life as it is about your career. As for that part of your life, in the face of declining job stability and the entrenchment of wealth disparity, the most important skill you can learn today is the ability to create and manage your career. There is a very good reason that every college, every university and now even secondary schools are offering courses in entrepreneurship.

When I wrote my first book Everyday Entrepreneur I had the ambitious goal of doing for entrepreneurship what David Chilton did for financial planning with The Wealthy Barber – to write a book that applied to all of us in a form that everyone could read understand and enjoy. The jury is still out but the endorsements received are encouraging that I have come close. The second book in my entrepreneurial series Family Entrepreneur comes out later this month. Dealing with the dichotomy of family and business brings entrepreneurial thinking into both settings. Remember family was the first “crowd” and still offers funding and nurturing for many entrepreneurs in a startup situation.

I am extremely grateful for the opportunity to mentor and encourage would be entrepreneurs both in their business and private lives. It is really all about taking charge of your life in the midst of a roller coaster world. You have to learn to capitalize and enjoy the highs while defending against the lows. Entrepreneurial thinking is the tool to do it.

Fred Dawkins is a serial entrepreneur who is best known as one of the co-founders of the olde Hide House in Acton Ontario to which “it’s worth the drive”. He is a partner in The Creative Destruction Lab at the Rotman School of Management at the University of Toronto and is currently writing a series of books entitled The Entrepreneurial Edge published by Dundurn Press, which focuses on encouraging and preparing would be entrepreneurs for challenges in their careers and in their private lives.

Thursday I attended the Demo Camp at the Creative Destructive Lab at the Rotman School of Management at the University of Toronto. The Lab is focused on converting innovation to entrepreneurship selecting concepts with merit and guiding the founders through the process of getting to market. In the process the goal is to encourage the brightest and best to stay in Canada. The first program was completed in June. It is a competitive environment as it should be. Last September when the Lab was in it`s gestation period there were 76 project submitted. Of these the G7 founding partners selected the 18 that they felt had the most merit. The groups were assigned specific targets to carry out over a six week period at which time they met with the partners again. The one with the weakest performance was dropped. By June on completion of the program there were ten projects left. In less than a year the survivors have created over $ 65 million in equity with more to come. Great performance for a program in its infancy. Great things are destined to come out of this program. It`s already started.

I am very proud to have been invited to become a partner of the CD Lab. Not as one of the G7 partners who will continue to run the program in conjunction with the founders Professor Ajay Agrawal and Jesse Rogers but as one who is passionate about entrepreneurship and willing to help these people with phenomenal potential in whatever way I can. There are many levels and forms of entrepreneurship. The common bonds are the personal issues and fundamental business issues that every entrepreneur has to address from team building to funding. The transition from innovator to entrepreneur is difficult at the best of times but the pace at the Lab as for any accelerator is fast and furious. Understanding what to expect on these basic challenges can facilitate the transition and keep things in perspective.

Which brings me back to the title of this post. The adrenalin of the Demo Camp was contagious. Ajay and Jesse along with the G7 partners are building a culture of success. The combination of seeing the progress that was made last year as reported by the charter participants along with over twenty new pitches to show what is on the horizon was compelling and just plain exciting. There is a developing worldwide race to attract talent. Keeping our own is critical. Attracting sources from other countries nearly as important. Canada has introduced a new visa program to attract innovators who can confirm capital to support their programs BUT the key to attracting others is to keep our own, build a world class ecosystem and foster the culture of success. The Creative Destruction Lab will be an important factor in the process. Very exciting !!!!

Our economy can best be characterized as fast and furious. The combination of globalization and the technological revolution ensure that the one constant in our economic lives is change. This is an environment
well suited for entrepreneurs who by definition are flexible, adaptable and resilient, unlike big business which has become entrenched and slow to adapt. Big entities grow through acquisition increasingly depending on entrepreneurial enterprise to produce start-ups with potential to feed their growth needs.

Small business entrepreneurs need to get in on the action. Most think that global trade opportunities accrue to the large corporations that can deal in the volumes required by manufacturing giants like China. However there are large numbers of likeminded entrepreneurs in countries like India, Malaysia and Viet Nam that want to network and connect with entrepreneurs here in North America. Entrepreneurship starts with opportunity and there are many around the world that big business will miss or ignore. Oh they will capitalize on the obvious ones like cheap labour in certain countries but it will take energy and determination common to entrepreneurs who disrupt and challenge the status quo to find the myriad of less obvious opportunities.

‘Everyday Entrepreneur’ encourages entrepreneurs to strike out and look for these relationships. They are there to be had. Anecdotes outline experiences in dealing off shore and give insight into different economies and some of the advantages on which entrepreneurs can capitalize.

Praise for Everyday Entrepreneur:
“I just finished reading [this] book and enjoyed it immensely. [Fred has] pulled together a wealth of knowledge and advice crucial to the successful entrepreneur in a highly readable fashion. It is a
must-read for aspiring and seasoned entrepreneurs who are facing today’s complex, volatile, and uncertain world. I especially appreciate the emphasis on thinking globally and adapting proactively.
We have seen too many examples of yesterday’s winner relying on old models to their detriment. It isn’t easy … but it is exciting and gratifying to create your own business and work to see it flourish. The summary at the end of the book should be bookmarked on every entrepreneur’s computer.”
— Dr. Sherry Cooper, former executive VP and chief economist for BMO
and author of three books, including The New Retirement: How it Will Change Our Future.

Yesterday’s Alberta election produced a dramatic change but more than anything else it resulted from change and the inability of the PC party in Alberta to manage change.  One of the reasons so many experts maintain that failure is an integral part of succeeding as an entrepreneur is because we do learn from failure. We have to learn in order to recover so we take the time to analyze what we did wrong in order to avoid repeating the same mistake. Success masks our faults. It is rare for most of us to understand our weaknesses when we are getting results. Unfortunately for the electorate for a political party getting results means maintaining power as opposed to effective performance. When things are going well as they did for Alberta under the boom of the oil industry it was easy for politicians to look good and to develop some bad management practices. When a serious problem developed with falling oil revenues there was a huge need to adjust. We will never know whether the proposed budget was appropriate or not but remember when you have to provide customers, suppliers or employees with a bitter pill for the longer run good don’t turn around and immediately give them control to vote the new policy in or not.

My mantra for the individual in today’s dynamic world is that the number one skill you can learn is the ability to create and manage your own career, with managing being the key to sustain meaningful success. We face an unprecedented rate of change. Every one of us must have the ability to recreate ourselves in the face of this one certainty: change is a constant, by definition the only thing we can count on besides death and taxes. Despite the perception of many that entrepreneurship requires risk this need not mean reckless risk but instead should refer to managed risk. The PCs had the time and needed it to prove that their budget could work in an economy under duress rather than risking a quick election on the outside chance they would get another majority giving them even more time. So among the small business lessons from yesterday’s election results are the following:

1. Nothing lasts forever including good times in the oil industry

2. Sustained success requires a relentless commitment to adapt even after a long track record of doing so.

3. Managed risk produces results while reckless risk invites failure

4. Knowing your weaknesses in good times and bad will sustain your success

5. A change in leadership does not guarantee renewal of an organization

I’ m sure there are more.

Fred Dawkins is a serial entrepreneur and the author of a series entitled The Entrepreneurial Edge. The third book in that series Ageless Entrepreneur is available from booksellers across North America on May 9th 2015