Here’s a quiz that everyone needs to take.

  1. Are you concerned about funding your retirement?
  2. Does the trend to precarious employment disturb you?
  3. Do you consider globalization to be a threat to you, your children and/or grandchildren?
  4. Are you having trouble getting your career underway?
  5. Do you have to extend your career?
  6. Are you struggling to find a succession plan for your business?
  7. Are you worse off financially than you were ten years ago?
  8. Do you have fewer opportunities than you expected at this stage of your life?
  9. Would you like more control over your financial future?
  10. Are your best years behind you?

If you answered yes to any of these questions than you should read my series of three books The Entrepreneurial Edge. These books are The Wealthy Barber for anyone dealing with these issues and looking to embrace self-determination in a world conspiring against individual success

Book 1: Everyday Entrepreneur – making it happen

Book 2: Family Entrepreneur – easier said than done

Book 3: Ageless Entrepreneur – never too early – never too late

Don’t let the word entrepreneur scare you off. You don’t have to run a business to think like an entrepreneur and take charge of your life. Think entrepreneurially. Be resilient. Be adaptable. Make things happen. Embrace self-determination. Trade stability for agility!

The most important skill to learn in the 21st century is the ability to create and manage your career!

Each of us must be his or her own brand making good strategic decisions about life and career.

Fred Dawkins

Author

fred@fcdawkins.com

fcdawkins.com

Everyday Entrepreneur dundurn.com/authors/fred_dawkins

Follow me on twitter @dawkinsfred

Follow My Blog The Entrepreneurial Edge https://fcdawkins.com/blog/

 

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    Most of what the average person reads about entrepreneurship sustains the mystique. We revere the outstanding successes achieved by extreme entrepreneurs — everyone from Edison to Jobs. Yet, reading about these giants colors our perception of entrepreneurship. We admire their achievements but consider them beyond reach. Their stories often sustain misleading myths about entrepreneurship that keep capable people from embracing an entrepreneurial career. People begin to believe that to travel down the entrepreneurial path, a person must be born with a particular mindset, take reckless risks to achieve high rewards, work all day, everyday and must fail to succeed. Don’t let these misconceptions scare you off.

    Entrepreneurship can be taught, it should be taught and it is being taught.

    After 50 years of a flawed model focused on churning out executives for large corporations, colleges and universities have turned their attention to promoting and encouraging entrepreneurship. These schools are focusing on teaching the entrepreneurial lifestyle; one focused on both the mindset and the skillset required to become an entrepreneur.

    Entrepreneurship is not about the risk you take, but the results that you achieve

    It’s a startling paradox. Too many good opportunities die prematurely because so many potential entrepreneurs are risk averse. At the same time businesses are failing because of absurd risks fostered by the idea that being an entrepreneur is nothing more than a gamble. Entrepreneurs succeed through determination not by taking unwarranted risk. Managing risk as you embrace it is critical. Not all ideas are opportunities and every opportunity is not viable. Managed risk is inherent in the lean startup focused on getting valuable feedback from potential end users before jumping into full scale operation.

    Entrepreneurs need to find work/life balance and will have regrets if they don’t.

    Having a strong work ethic and being willing to put in extended days when required is critical. During your startup phase and later when you encounter bumps in the road you will work long hours with great satisfaction. But as things progress you need to find balance by building your team, easing control and empowering your staff. You must recharge your batteries. Never forget: You are your most valuable human resource. Without balance your performance will suffer, your business will be restrained and your personal life will be sacrificed unnecessarily.

    Failure is not essential. Entrepreneurs manage their risk and avoid failure.

    Describing failure as an essential part of success is rationalization but many entrepreneurs are motivated by the fear of failure more than the rewards of success. Failure only happens when we either quit or are forced to give up. Mistakes are part of the learning curve. We do learn from them because we take the time to analyze them. Success is elating and it masks our faults. Continually improve by understanding what you do right and correcting what you do wrong in good times and in bad. If you do experience failure you can and will bounce back, many have.

    Being an entrepreneur is within your reach.

    You can become a problem solver who is determined to find a way to make things happen? Understand: we can’t all be innovators but for every innovation there will be thousands of entrepreneurs finding applications that solve everyday problems producing jobs and independence. Being first is over rated. Doing things better and different often brings greater opportunity

    Believe in your own ability.

    You can establish the mindset of an entrepreneur by eliminating the word ‘can’t’ from your vocabulary. You can approach problems by skipping right over the question “if” it can be solved and skip directly to the question “how” it will be solved. You can find opportunity and you can analyze to make sure that opportunity is viable. All of this can be done within the context of the traditional economy and you don’t have to be a tech genius to do it. Technology is not a threat but offers a great tool for you to use. We are entering a new era of entrepreneurship, which means it is an option for almost anyone. If you can’t carry the full weight of your own business bring entrepreneurial thinking to managing your career and performing your role as an employee. You won’t regret it.

  • Reminder: Why I Love Entrepreneurship

    Thursday I attended the Demo Camp at the Creative Destructive Lab at the Rotman School of Management at the University of Toronto. The Lab is focused on converting innovation to entrepreneurship selecting concepts with merit and guiding the founders through the process of getting to market. In the process the goal is to encourage the brightest and best to stay in Canada. The first program was completed in June. It is a competitive environment as it should be. Last September when the Lab was in it`s gestation period there were 76 project submitted. Of these the G7 founding partners selected the 18 that they felt had the most merit. The groups were assigned specific targets to carry out over a six week period at which time they met with the partners again. The one with the weakest performance was dropped. By June on completion of the program there were ten projects left. In less than a year the survivors have created over $ 65 million in equity with more to come. Great performance for a program in its infancy. Great things are destined to come out of this program. It`s already started.

    I am very proud to have been invited to become a partner of the CD Lab. Not as one of the G7 partners who will continue to run the program in conjunction with the founders Professor Ajay Agrawal and Jesse Rogers but as one who is passionate about entrepreneurship and willing to help these people with phenomenal potential in whatever way I can. There are many levels and forms of entrepreneurship. The common bonds are the personal issues and fundamental business issues that every entrepreneur has to address from team building to funding. The transition from innovator to entrepreneur is difficult at the best of times but the pace at the Lab as for any accelerator is fast and furious. Understanding what to expect on these basic challenges can facilitate the transition and keep things in perspective.

    Which brings me back to the title of this post. The adrenalin of the Demo Camp was contagious. Ajay and Jesse along with the G7 partners are building a culture of success. The combination of seeing the progress that was made last year as reported by the charter participants along with over twenty new pitches to show what is on the horizon was compelling and just plain exciting. There is a developing worldwide race to attract talent. Keeping our own is critical. Attracting sources from other countries nearly as important. Canada has introduced a new visa program to attract innovators who can confirm capital to support their programs BUT the key to attracting others is to keep our own, build a world class ecosystem and foster the culture of success. The Creative Destruction Lab will be an important factor in the process. Very exciting !!!!

  • Recent Quotes about Everyday Entrepreneur

    Fellow Entrepreneurs listen up! I read almost a book a day and rarely do I fall this deeply in love with the entire book. A delightful exception to that rule has been Everyday Entrepreneur. Fred Dawkins has a simplicity that is accessible by entrepreneurs at every level, including those who are paving new ways within organizations, not just those of us out in the business wilderness. If you want a fast read that you’ll be able to convert into massive action that will undoubtedly improve the way you do business then drop everything and read this book.

    Sherri J Griffin
    20 Year Training & Development Professional

    “`The most important skill in the 21st century will be the ability to create your own job.” Fred Dawkins Author of Everyday Entrepreneur – my favorite new book – a quick read with all the common sense through the stories of people whose experiences ring so true to life. I suggest all students and young engineers I have worked with pick up a copy! You won`t be sorry!”

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  • Give yourself the gift that keeps on giving

    Times are changing – in fact change is the operative word and it’s the one constant we have in every element of our lives.  Western society has been entrenched in the concept of stability since we entered the Great Depression. As businesses grew larger we embraced a culture of control and systems in order to achieve stability. We valued certainty and pensions for our retirement above self improvement and upward mobility. Oh we still strived for both but within the framework of those organizations that were stable. We came to expect easy entry into the work force and a life long job ending in the golden years of a well funded retirement. A great dream that no generation has achieved. Even the baby boomers received a setback with the recession of 2008 and reduction in their savings at a time when they needed them

    Now we live in an era where the largest organizations can and do fail or falter from GM to RIM we have learned the lesson that the status quo has become a fleeting allusion.

    It’s time to give yourself the gift of entrepreneurial thinking.

    Only you can do it. Abandon prison thinking. Ignore the reasons that prevent you from accomplishing things whether personal or professional. Approach your problems from the mindset of ‘how’ you are going to solve them not ‘if’ you’ll be  able to solve them.

    Entrepreneurial thinking can be applied to every element of your life and it leads to another gift: self-determination

    Frankly this is a must. In your business life the most important skill you can learn in the 21st century is the ability to create and manage your career. Is your personal life any different? If we don’t take control we will limit ourselves to a life of mediocrity with decreasing real wages. limited upward mobility, low satisfaction and increasing frustration

    It’s time to trade in stability for agility!

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    So as you reflect on this holiday season consider giving yourself the gift of an open mind – one that is open to possibilities and determined to find solutions.

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  • 10+ Reasons Why We are on the Doorstep of “Brave New World

    In one of my favourite and most thought provoking novels, Aldous Huxley used the future (2540 AD) as the setting and  developed characters in his science fiction novel to express the fear of losing individual identity in the fast-paced world of that future. Unlike Orwell who offered a pushback to communism, Huxley focused more on technology and the ultimate impact of continuing the fast pace evolving out of the Industrial Revolution. So is that future almost upon us? Here are some of the key elements of Huxley’s Brave New World:

    Abolition of natural reproduction – Children are educated via appropriate subconscious messages to mold the child’s self-image appropriate to their caste.- Discouragement of critical thinking – Discouragement of individual action and initiative – An abundance of material goods – (presumably because of advanced technology) conditions of work are not onerous – Citizens are conditioned to promote consumption. People enjoy perfect health and youthfulness until death at age 60. The World State is a benevolent dictatorship headed by ten World Controllers which has established a stable global society where the population is permanently limited. The basis of that stability is the conditioning of citizens to accept their station in life.

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    1. The Era of Big Data is here – too much to know and digest

    2. Wealth Disparity – economic rewards are accruing to capital – real wages are stagnant or in decline

    3. Declining upward mobility – the middle class is in decline trending towards historical norms more limited chances for improvement – Huxley’s caste system?

    4. Precarious employment – job stability is simply disappearing — those that don’t take control over their careers will flounder

    5. Machine Learning- we are about to handle even more control of our research and knowledge creation to machines. Artificial Intelligence is the next big thing.

    6. Cloning – the science exists – the implications are many

    7. Stem cell development – we can already grow new organs  – test tube babies are there for the taking. The key to perfect health may well lie in stem cell research.

    8. World population is out of control –  in Huxley’s world, a problem solved by limiting life

    9. Control of knowledge – with Big Data and Machine Learning will we only know what we are told and will God simply become the internet? Look it up – it must be so?

    10. Surveillance – Snowdon  has shown that  we are being watched – this will only get worse and soon

    11. Corporatism – we don’t live under free market capitalism – large corporations control global markets and reap the profits – we can thank ourselves for embracing branding to facilitate this – Too Big to Fail puts a deadly premium on Big

    12. Multi-nationals – these same corporations driven by profit maximization are pursuing interests that eliminate national interests as they build stronger global foundations for controlling markets. All the time individuals are being encouraged to consume at record rates.

    I’m fairly sure I know what Huxley would think. How about you?

     

     

     

  • Why Branding is a threat to the middle class

    In theory as Globalization evolves resources will be allocated in the most efficient way possible ensuring that goods will be produced on the lowest cost basis to the benefit of all. In a perfect global system labour will shift around until the transition is complete and the rewards for labour will equalize around the global network. During the transition while wage rates in higher earning countries are frozen or rise slowly as wage rates in other areas catch up, those living in the higher wage countries will benefit from low cost goods during the transition. All of this takes place without impediments or barriers to free and open competition. Entrepreneurs will drive the progress by ferreting out opportunities across the global system.

    In practice as we continue to embrace such a global system, the rewards to labour in the low wage countries are lagging while much of the benefit of low cost goods are not reaching the consumer. Instead the rich are becoming the super rich while the middle class is facing the reality of returning to an historical norm with relative rewards well below those achieved in the west for the past sixty years during which consumerism has flourished. In an evolving era of Big Data where the status quo is becoming a moving target while character traits such as adaptability and resilience are becoming more critical, the business behemoths of the world are getting richer by controlling markets. Much of this control stems from branding and creating the allusion that branded goods are inherently superior. At the same time effective marketing has mislead us that these behemoths are so critical that they are ‘too Big to Fail’. Branding has effectively created near monopolies effectively providing barriers to entry for aspiring entrepreneurs in the process by limiting their upside and increasing their challenges

    Mammoth organizations operating on ten year plans are not appropriate for our fast paced Global economy. However control over markets allows them to achieve innovation and flexibility through outsourcing and acquisition. Oh these in themselves do create upside for entrepreneurs who can launch a startup and find an eager buyer for their initial success. However the odds against success are greater and fewer of us are likely to get there. It is certainly possible for a limited few to build new brands creating new members of the super rich club. However overall we have abandoned core economic principles such as the Law of Diminishing Returns and the Optimum Size of the firm in favour of uninformed consumerism and market control through brands owned and managed by what are effectively huge bureaucracies. Is there a tipping point ahead? Surely social media and instant communication are a threat to the dominance of brands – OR are they just additional instruments of control?

    Globalization has brought large numbers into the global work force, increasing the supply of labour. Technology through robotics and mechanization is reducing the demand for labour. Together these factors create downward pressure on wage rates. Upward mobility for the individual is in decline. Capital is securing the lion’s share of the rewards. Job stability is one of the status quos that is disappearing. For all of these reasons the individual must become his or her own brand. The most important skill you can learn today is the ability to create and manage your career.

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