My article: The Misconceptions about Entrepreneurship

We are entering an increasing – no pun intended- age where size is dominant. Big Business, Big Government, Big Unions, Big Data and most damning of all “Too Big To Fail”. We have sacrificed the principles of micro economics such as the optimum size of the firm and the law of diminishing returns to build dominant global enterprises- behemoths more closely related to their bureaucratic enemy, government, than they will ever admit. These entities lumber around the world chasing low costs and cheap labour in the name of maximizing profits. If they fail they plead their case in a public forum that they are too significant to let die. They are pyramids paying outrageous rewards to those that scale to the top.

What are the implications for individualism. Job stability no longer exists. Big data is generating information far beyond are ability to comprehend. The rate of change is staggering. 24/7 hyper-connectivity has us all chasing our tails, Are we headed for Big Brother? Globalization is both an opportunity and a threat. Small business is vulnerable to competitors around the world but at a time when things are moving at lightening speed entrepreneurs are flexible and adaptable giving them the opportunity to find a niche and move into it before others. The most important skill to learn in this new era is the ability to create your own job. Without it the threat is the loss of upward mobility for many and perhaps economic independence for most. The divergence of wealth between the rich and the poor and the eroding middle class are forewarnings. Entrepreneurship is critical for the individual.

But it is also critical for these huge entities. Without the impact of disruption based on challenges to the status quo , sometimes referred to as ‘intrapreneurship’, governments and huge businesses will never come close to producing optimum results and solutions. The current conundrum in Washington shows a government that is not only dysfunctional but is mired in a malaise of mediocrity. There are no disruptors coming forward to challenge the party lines and find compromise. Optimum decisions are a pipedream in this environment.

Entrepreneurs make things happen. They are problem solvers. The greater the problem the greater the reward. Regardless we need them at all levels. It is a skill that some are born with but many can learn. We are headed for a tsunami of Big Data that can swamp us. Machines will literally know more than any individual. It’s a scenario that science fiction writers have been portraying for generations. Individual success will be tied to entrepreneurial skills and attitude. Entrepreneurship has never been more important. We live in interesting times.

In theory as Globalization evolves resources will be allocated in the most efficient way possible ensuring that goods will be produced on the lowest cost basis to the benefit of all. In a perfect global system labour will shift around until the transition is complete and the rewards for labour will equalize around the global network. During the transition while wage rates in higher earning countries are frozen or rise slowly as wage rates in other areas catch up, those living in the higher wage countries will benefit from low cost goods during the transition. All of this takes place without impediments or barriers to free and open competition. Entrepreneurs will drive the progress by ferreting out opportunities across the global system.

In practice as we continue to embrace such a global system, the rewards to labour in the low wage countries are lagging while much of the benefit of low cost goods are not reaching the consumer. Instead the rich are becoming the super rich while the middle class is facing the reality of returning to an historical norm with relative rewards well below those achieved in the west for the past sixty years during which consumerism has flourished. In an evolving era of Big Data where the status quo is becoming a moving target while character traits such as adaptability and resilience are becoming more critical, the business behemoths of the world are getting richer by controlling markets. Much of this control stems from branding and creating the allusion that branded goods are inherently superior. At the same time effective marketing has mislead us that these behemoths are so critical that they are ‘too Big to Fail’. Branding has effectively created near monopolies effectively providing barriers to entry for aspiring entrepreneurs in the process by limiting their upside and increasing their challenges

Mammoth organizations operating on ten year plans are not appropriate for our fast paced Global economy. However control over markets allows them to achieve innovation and flexibility through outsourcing and acquisition. Oh these in themselves do create upside for entrepreneurs who can launch a startup and find an eager buyer for their initial success. However the odds against success are greater and fewer of us are likely to get there. It is certainly possible for a limited few to build new brands creating new members of the super rich club. However overall we have abandoned core economic principles such as the Law of Diminishing Returns and the Optimum Size of the firm in favour of uninformed consumerism and market control through brands owned and managed by what are effectively huge bureaucracies. Is there a tipping point ahead? Surely social media and instant communication are a threat to the dominance of brands – OR are they just additional instruments of control?

Globalization has brought large numbers into the global work force, increasing the supply of labour. Technology through robotics and mechanization is reducing the demand for labour. Together these factors create downward pressure on wage rates. Upward mobility for the individual is in decline. Capital is securing the lion’s share of the rewards. Job stability is one of the status quos that is disappearing. For all of these reasons the individual must become his or her own brand. The most important skill you can learn today is the ability to create and manage your career.

Most of what the average person reads about entrepreneurship sustains the mystique. We revere the outstanding successes achieved by extreme entrepreneurs — everyone from Edison to Jobs. Yet, reading about these giants colors our perception of entrepreneurship. We admire their achievements but consider them beyond reach. Their stories often sustain misleading myths about entrepreneurship that keep capable people from embracing an entrepreneurial career. People begin to believe that to travel down the entrepreneurial path, a person must be born with a particular mindset, take reckless risks to achieve high rewards, work all day, everyday and must fail to succeed. Don’t let these misconceptions scare you off.

Entrepreneurship can be taught, it should be taught and it is being taught.

After 50 years of a flawed model focused on churning out executives for large corporations, colleges and universities have turned their attention to promoting and encouraging entrepreneurship. These schools are focusing on teaching the entrepreneurial lifestyle; one focused on both the mindset and the skillset required to become an entrepreneur.

Entrepreneurship is not about the risk you take, but the results that you achieve

It’s a startling paradox. Too many good opportunities die prematurely because so many potential entrepreneurs are risk averse. At the same time businesses are failing because of absurd risks fostered by the idea that being an entrepreneur is nothing more than a gamble. Entrepreneurs succeed through determination not by taking unwarranted risk. Managing risk as you embrace it is critical. Not all ideas are opportunities and every opportunity is not viable. Managed risk is inherent in the lean startup focused on getting valuable feedback from potential end users before jumping into full scale operation.

Entrepreneurs need to find work/life balance and will have regrets if they don’t.

Having a strong work ethic and being willing to put in extended days when required is critical. During your startup phase and later when you encounter bumps in the road you will work long hours with great satisfaction. But as things progress you need to find balance by building your team, easing control and empowering your staff. You must recharge your batteries. Never forget: You are your most valuable human resource. Without balance your performance will suffer, your business will be restrained and your personal life will be sacrificed unnecessarily.

Failure is not essential. Entrepreneurs manage their risk and avoid failure.

Describing failure as an essential part of success is rationalization but many entrepreneurs are motivated by the fear of failure more than the rewards of success. Failure only happens when we either quit or are forced to give up. Mistakes are part of the learning curve. We do learn from them because we take the time to analyze them. Success is elating and it masks our faults. Continually improve by understanding what you do right and correcting what you do wrong in good times and in bad. If you do experience failure you can and will bounce back, many have.

Being an entrepreneur is within your reach.

You can become a problem solver who is determined to find a way to make things happen? Understand: we can’t all be innovators but for every innovation there will be thousands of entrepreneurs finding applications that solve everyday problems producing jobs and independence. Being first is over rated. Doing things better and different often brings greater opportunity

Believe in your own ability.

You can establish the mindset of an entrepreneur by eliminating the word ‘can’t’ from your vocabulary. You can approach problems by skipping right over the question “if” it can be solved and skip directly to the question “how” it will be solved. You can find opportunity and you can analyze to make sure that opportunity is viable. All of this can be done within the context of the traditional economy and you don’t have to be a tech genius to do it. Technology is not a threat but offers a great tool for you to use. We are entering a new era of entrepreneurship, which means it is an option for almost anyone. If you can’t carry the full weight of your own business bring entrepreneurial thinking to managing your career and performing your role as an employee. You won’t regret it.

For the past fifty years our business schools have been working on a flawed model. We have focused on producing executives for large corporations; only recently have we introduced enthusiasm for entrepreneurship to our MBA programs. However we live in a world economy focused on globalization, revved up by the technological revolution and immersed in a 24/7 mindset. We have created an extremely fast paced environment requiring flexible management led by adaptable and resilient leaders – the essence of entrepreneurship.

The misguided emphasis on turning out high paid executives has led to politically motivated policies like ‘Too Big to Fail’ which can be more properly labelled “Too Big to Succeed” or simply “To Big”. Like their second cousin Big Government these monolithic corporations need the impact of entrepreneurs – people who are disruptors that challenge the status quo in the face of a new global reality. They are too slow and unwieldy and are led by overpaid executives far removed from reality, Increasingly they rely on growth by acquisition and flexibility achieved by contracting out. They are part of our reality but not the part that will have the greatest influence and guide the inherent change built into the global economy. Entrepreneurs will pursue opportunity around the world and find the many niches that will move us to more efficient allocation of resources and lower cost of production across the entire world. At the same time in the west where we have structural issues such as high unemployment levels among unskilled workers, entrepreneurs will invest locally finding opportunity and create jobs that will put these resources to work. Government cannot do this effectively and big business has no interest in doing so.

‘Everyday Entrepreneur’ encourages entrepreneurship at all levels, focused on preparing entrepreneurs for the challenges they will face through a wide range of anecdotes helping them experience the realities of life as an entrepreneur in this ‘New Era of Entrepreneurship’.

Praise for Everyday Entrepreneur

“Fred Dawkins employs a likeable cast of characters and the simple setting of Canadian cottage country in July to convey a complex set of ideas ranging from the nature-versus-nurture debate (are entrepreneurs born or made?) to a variety of essential how-to entrepreneurship skills to specialty topics such as gender, leadership, negotiation, and team formation, as well as the important role of entrepreneurship in the global economy. His casual, easy-to-read writing style belies the critical importance of his subject matter. Not just potential entrepreneurs but also governments, big companies, and business schools in the West must adapt to the new reality of an increasingly educated and ambitious middle class in so-called developing countries and take immediate steps to reinvigorate our large population of underutilized problem-solvers in order to remain competitive and continue to enjoy increasing prosperity. As Sam would say: It is not a question of if, but rather how.”
— Ajay Agrawal, Peter Munk Professor of Entrepreneurship at the University of Toronto’s Rotman School of Management, founder of the Creative Destruction Lab for entrepreneurs, and co-founder of The Next 36 entrepreneurship program.

I am a serial entrepreneur who believes that the free enterprise system is the best alternative for creating upward mobility, a growing middle class, the most efficient allocation of resources and the least costly production of goods and services to the benefit of society as a whole. But free enterprise is based on the principal of a free and open market. Theoretically the ease of communication today should create more opportunity and much greater competition. Free enterprise does not thrive in a monopoly or oligopoly both of which limit competition but in many cases that is what we now have. As a result the middle class in the west is in serious danger of backsliding into the poor class from which it came over the past hundred plus years.

Branding and Brand power are the main tools that are limiting competion, allowing capital to seize a much larger portion of the pie at the expense of labour creating the status of superrich and the growing disparity in the distribution of wealth. These are serious dangers because market control interferes with free enterprise and skews the results. Yes it is still possible to create a new brand but increasingly large organizations block the market and take advantage by acquiring up and coming companies and only then allowing them full market penetration.

On an individual basis it is now critical to become an entrepreneur allowing for self-determination and upward mobility that is in decline for employees. The most important skill anyone can learn today is the ability to create and manage your career. The problem is much bigger for society. We have created a society in the west with very high expectations and a philosophy of entitlement. A large percentage of the population will not put forward the effort and level of determination required to succeed as an entrepreneur – not without first experiencing serious pain and a major economic correction. We are vulnerable but collectively we remain in a state of denial.

The capitalist system which allowed the middle class to flourish in the west is broken. Rather than continuing to create opportunity it has begun to limit it. Rather than spreading the success to the developing world we are in danger of returning to a more rigid class system with the superrich having a disproportionate amount of economic power. Solutions are impossible as long as we remain in a state of denial compounded by governments which have become dysfunctional. A good start could come from consumers by becoming better informed and breaking the power of the brands. This should be happening through social media but it isn’t. Instead brand control of the market is being re-enforced by social media marketing.

I am very concerned that I have lived and worked in an era that has been optimum for the individual but is no longer sustainable. I am very concerned that my grandchildren will be denied the opportunity that my generation has enjoyed. One of the great challenges of capitalism is to moderate the influence of greed. If we don’t find a way to level the playing field it’s difficult to predict how social unrest will manifest itself in a society where expectations cannot be achieved.