Rick Spence Reviews Everyday Entrepreneur in Today’s Financial Post

Fellow Entrepreneurs listen up! I read almost a book a day and rarely do I fall this deeply in love with the entire book. A delightful exception to that rule has been Everyday Entrepreneur. Fred Dawkins has a simplicity that is accessible by entrepreneurs at every level, including those who are paving new ways within organizations, not just those of us out in the business wilderness. If you want a fast read that you’ll be able to convert into massive action that will undoubtedly improve the way you do business then drop everything and read this book.

Sherri J Griffin
20 Year Training & Development Professional

“`The most important skill in the 21st century will be the ability to create your own job.” Fred Dawkins Author of Everyday Entrepreneur – my favorite new book – a quick read with all the common sense through the stories of people whose experiences ring so true to life. I suggest all students and young engineers I have worked with pick up a copy! You won`t be sorry!”

Maryam Latifpoor-Keparoutis
Senior Development Manager
College of Physical & Engineering Science (CPES)
University of Guelph

Quite a number of my friends are professionals. Often they let me know how lucky I’ve been to own and operate companies with employees who keep churning out results even when I am at the cottage or on the golf course. For them time is money-they generate the revenue. They have to be there or nothing happens. I don’t even have to show up.

The traditional idea is that once you get to be the boss, you coast while others do your bidding. Maybe that idea’s grounded in the reality that most people get promoted to their level of incompetence where performance falls off. Of course it’s delusional to think that you start your own business and find a gravy train of financial success, freedom and success, all with little effort. This rarely happens but we do revere examples when it does like some the instant successes that have materialized in the tech world. Frankly that type of success is equivalent to winning the lottery which isn’t going to happen for many. Unfortunately this is the romantic side of entrepreneurship- rare but appealing.

If your goal is to get to be the boss and then take it easy , perhaps you should look to the public sector where that is at least a possibility. Being a true entrepreneur means living in a revolving door with each turn bringing a new problem to solve. If this lifestyle is meant for you , it’s like getting the business equivalent of a runner’s high, every day, all day. If not welcome to chaos. The faster the problems come the more you must thrive on the process. The last thing entrepreneurs want to do is sit idle while others do the work and get all the fun of problem solving.

That’s why they succeed in startups but struggle in managing established businesses even though they may have built those same businesses. No matter how great your innovation, converting that project to a successful business requires entrepreneurship. Success takes determination, adaptability, resilience, commitment and the certainty that you will take the project to completion and make that project happen. It is not the project that makes an entrepreneur. It is definitely the process! Very few are content to level their business and enjoy the fruits of success. So if you are all about power, money or prestige maybe entrepreneurship isn’t for you. Being the boss is just a necessary evil.

In theory as Globalization evolves resources will be allocated in the most efficient way possible ensuring that goods will be produced on the lowest cost basis to the benefit of all. In a perfect global system labour will shift around until the transition is complete and the rewards for labour will equalize around the global network. During the transition while wage rates in higher earning countries are frozen or rise slowly as wage rates in other areas catch up, those living in the higher wage countries will benefit from low cost goods during the transition. All of this takes place without impediments or barriers to free and open competition. Entrepreneurs will drive the progress by ferreting out opportunities across the global system.

In practice as we continue to embrace such a global system, the rewards to labour in the low wage countries are lagging while much of the benefit of low cost goods are not reaching the consumer. Instead the rich are becoming the super rich while the middle class is facing the reality of returning to an historical norm with relative rewards well below those achieved in the west for the past sixty years during which consumerism has flourished. In an evolving era of Big Data where the status quo is becoming a moving target while character traits such as adaptability and resilience are becoming more critical, the business behemoths of the world are getting richer by controlling markets. Much of this control stems from branding and creating the allusion that branded goods are inherently superior. At the same time effective marketing has mislead us that these behemoths are so critical that they are ‘too Big to Fail’. Branding has effectively created near monopolies effectively providing barriers to entry for aspiring entrepreneurs in the process by limiting their upside and increasing their challenges

Mammoth organizations operating on ten year plans are not appropriate for our fast paced Global economy. However control over markets allows them to achieve innovation and flexibility through outsourcing and acquisition. Oh these in themselves do create upside for entrepreneurs who can launch a startup and find an eager buyer for their initial success. However the odds against success are greater and fewer of us are likely to get there. It is certainly possible for a limited few to build new brands creating new members of the super rich club. However overall we have abandoned core economic principles such as the Law of Diminishing Returns and the Optimum Size of the firm in favour of uninformed consumerism and market control through brands owned and managed by what are effectively huge bureaucracies. Is there a tipping point ahead? Surely social media and instant communication are a threat to the dominance of brands – OR are they just additional instruments of control?

Globalization has brought large numbers into the global work force, increasing the supply of labour. Technology through robotics and mechanization is reducing the demand for labour. Together these factors create downward pressure on wage rates. Upward mobility for the individual is in decline. Capital is securing the lion’s share of the rewards. Job stability is one of the status quos that is disappearing. For all of these reasons the individual must become his or her own brand. The most important skill you can learn today is the ability to create and manage your career.

I’m having a book launch this Saturday December 20th at The Book Shelf on Quebec Street in Guelph. Hope to see you and offer you a piece of cake in celebration.

The books are full of common sense self help information and make great gifts for anyone from teenagers to tech innovators to seniors who are reluctantly continuing their careers.

Entrepreneurial thinking is a valuable life tool not just a means to a business

Series: The Entrepreneurial Edge
Book one: Everyday Entrepreneur – making it happen
Book two: Family Entrepreneur – easier said than done
Book three: Ageless Entrepreneur – never too early, never too late

Ten Things These Books Will Do For You

1. Get you out of a mental rut and into new opportunities
2. Show you a path to self-determination
3. Increase your earning power
4. Enable you start a business, manage your career or accomplish your bucket list
5. Make you a problem solver
6. Enable you to build teamwork in your business and at home
7. Explain the dynamic of the fast paced global economy we live and work in
8. Prepare you for all of the fundamental issues you will face in a business
9. Provide common sense solutions you can accomplish
10. Inspire you to strike out, create your own brand and control your career

“Fred Dawkins has written a wonderful book about entrepreneurship unlike any other on the market. He brilliantly uses his storytelling skills to illuminate his subject in a way that makes the book a joy to read. You’re so wrapped up in the story that you may not realize how much you’re learning until you’ve turned that last page.”
— TERRY FALLIS, AWARD-WINNING AUTHOR OF THE BEST LAID PLANS AND UP AND DOWN.

“Fred has pulled together a wealth of knowledge and advice crucial to the successful entrepreneur in a highly readable fashion. It is a must-read for aspiring and seasoned entrepreneurs who are facing today’s complex, volatile, and uncertain world. I especially appreciate the emphasis on thinking globally and adapting proactively. We have seen too many examples of yesterday’s winner relying on old models to their detriment. It isn’t easy … but it is exciting and gratifying to create your own business and work to see it flourish. The summary at the end of the book should be bookmarked on every entrepreneur’s computer.”
— Dr. Sherry Cooper, former executive VP and chief economist for BMO
and author of three books, including The New Retirement: How it Will Change Our Future

Utilizing his exemplary storytelling skills, Fred Dawkins has written an excellent book about entrepreneurship in a family setting environment and the many challenges that it places on the entrepreneur and the family
– Jeff Sheehan- author of HIRED! Paths to Employment in the Social Media Era

Thursday I attended the Demo Camp at the Creative Destructive Lab at the Rotman School of Management at the University of Toronto. The Lab is focused on converting innovation to entrepreneurship selecting concepts with merit and guiding the founders through the process of getting to market. In the process the goal is to encourage the brightest and best to stay in Canada. The first program was completed in June. It is a competitive environment as it should be. Last September when the Lab was in it`s gestation period there were 76 project submitted. Of these the G7 founding partners selected the 18 that they felt had the most merit. The groups were assigned specific targets to carry out over a six week period at which time they met with the partners again. The one with the weakest performance was dropped. By June on completion of the program there were ten projects left. In less than a year the survivors have created over $ 65 million in equity with more to come. Great performance for a program in its infancy. Great things are destined to come out of this program. It`s already started.

I am very proud to have been invited to become a partner of the CD Lab. Not as one of the G7 partners who will continue to run the program in conjunction with the founders Professor Ajay Agrawal and Jesse Rogers but as one who is passionate about entrepreneurship and willing to help these people with phenomenal potential in whatever way I can. There are many levels and forms of entrepreneurship. The common bonds are the personal issues and fundamental business issues that every entrepreneur has to address from team building to funding. The transition from innovator to entrepreneur is difficult at the best of times but the pace at the Lab as for any accelerator is fast and furious. Understanding what to expect on these basic challenges can facilitate the transition and keep things in perspective.

Which brings me back to the title of this post. The adrenalin of the Demo Camp was contagious. Ajay and Jesse along with the G7 partners are building a culture of success. The combination of seeing the progress that was made last year as reported by the charter participants along with over twenty new pitches to show what is on the horizon was compelling and just plain exciting. There is a developing worldwide race to attract talent. Keeping our own is critical. Attracting sources from other countries nearly as important. Canada has introduced a new visa program to attract innovators who can confirm capital to support their programs BUT the key to attracting others is to keep our own, build a world class ecosystem and foster the culture of success. The Creative Destruction Lab will be an important factor in the process. Very exciting !!!!