MY BLOG – ONE AUTHOR – TWO THEMES

Times are changing – in fact change is the operative word and it’s the one constant we have in every element of our lives.  Western society has been entrenched in the concept of stability since we entered the Great Depression. As businesses grew larger we embraced a culture of control and systems in order to achieve stability. We valued certainty and pensions for our retirement above self improvement and upward mobility. Oh we still strived for both but within the framework of those organizations that were stable. We came to expect easy entry into the work force and a life long job ending in the golden years of a well funded retirement. A great dream that no generation has achieved. Even the baby boomers received a setback with the recession of 2008 and reduction in their savings at a time when they needed them

Now we live in an era where the largest organizations can and do fail or falter from GM to RIM we have learned the lesson that the status quo has become a fleeting allusion.

It’s time to give yourself the gift of entrepreneurial thinking.

Only you can do it. Abandon prison thinking. Ignore the reasons that prevent you from accomplishing things whether personal or professional. Approach your problems from the mindset of ‘how’ you are going to solve them not ‘if’ you’ll be  able to solve them.

Entrepreneurial thinking can be applied to every element of your life and it leads to another gift: self-determination

Frankly this is a must. In your business life the most important skill you can learn in the 21st century is the ability to create and manage your career. Is your personal life any different? If we don’t take control we will limit ourselves to a life of mediocrity with decreasing real wages. limited upward mobility, low satisfaction and increasing frustration

It’s time to trade in stability for agility!

The attributes that dictate success today are resilience and adaptability which happen to be the characteristics of entrepreneurs.

So as you reflect on this holiday season consider giving yourself the gift of an open mind – one that is open to possibilities and determined to find solutions.

All the best for the holiday season

Fred Dawkins, Author of Everyday Entrepreneur and the just released Family Entrepreneur

 

 

 

 

 

 

 

 

Series: The Entrepreneurial Edge
Book one: Everyday Entrepreneur – making it happen
Book two: Family Entrepreneur – easier said than done
Book three: Ageless Entrepreneur – never too early, never too late

Ten Things These Books Will Do For You

1. Get you out of a mental rut and into new opportunities
2. Show you a path to self-determination
3. Increase your earning power
4. Enable you start a business, manage your career or accomplish your bucket list
5. Make you a problem solver
6. Enable you to build teamwork in your business and at home
7. Explain the dynamic of the fast paced global economy we live and work in
8. Prepare you for all of the fundamental issues you will face in a business
9. Provide common sense solutions you can accomplish
10. Inspire you to strike out, create your own brand and control your career

“Fred Dawkins has written a wonderful book about entrepreneurship unlike any other on the market. He brilliantly uses his storytelling skills to illuminate his subject in a way that makes the book a joy to read. You’re so wrapped up in the story that you may not realize how much you’re learning until you’ve turned that last page.”
— TERRY FALLIS, AWARD-WINNING AUTHOR OF THE BEST LAID PLANS AND UP AND DOWN.

“Fred has pulled together a wealth of knowledge and advice crucial to the successful entrepreneur in a highly readable fashion. It is a must-read for aspiring and seasoned entrepreneurs who are facing today’s complex, volatile, and uncertain world. I especially appreciate the emphasis on thinking globally and adapting proactively. We have seen too many examples of yesterday’s winner relying on old models to their detriment. It isn’t easy … but it is exciting and gratifying to create your own business and work to see it flourish. The summary at the end of the book should be bookmarked on every entrepreneur’s computer.”
— Dr. Sherry Cooper, former executive VP and chief economist for BMO
and author of three books, including The New Retirement: How it Will Change Our Future

Utilizing his exemplary storytelling skills, Fred Dawkins has written an excellent book about entrepreneurship in a family setting environment and the many challenges that it places on the entrepreneur and the family
– Jeff Sheehan- author of HIRED! Paths to Employment in the Social Media Era

We have been in uncharted economic territory since well before we hit the wall in 2008. While we’re treading water reasonably well we are not finding the corrections that must follow every major downturn. Maybe it would help if we moved passed the Keynes vs. Friedman debate that still dominates economic theory.

Keynes died in 1946. We are starving for new economic thought to act as the driving force for new and appropriate economic policy. What other discipline has produced such a lack of innovation in the past seventy years? The question begs asking: with the onset of econometrics in the 60s and 70s did we confine our economists to conduct statistical analysis and prepare projections? Even In those areas, economics is a behavioural science so negative projections are almost always softened so as not to become self fulfilling.

Regardless in today’s fast paced global economy we need new theory and very different action plans. We need to revamp our organizational structures to incorporate greater resilience and adaptability. There is a pressing need to redefine capitalism or at least to reel it in so that the strong trend to increase the rewards for capital while reducing the rewards to labour don’t wreak social disaster . Frankly too Big to Fail is simply Too Big! Large corporations are truly multinational and chase profits above all else. Just look at the reward systems of the largest corporations. These same corporations are hoarding cash because they cannot move fast enough to build from the bottom up. The have to grow through acquisition buying up successful startups. In that sense entrepreneurs offer a lifeline for Big Business which also gains much needed flexibility by contracting out to independents. We have abandoned fundamental microeconomic theories like the Law of Diminishing Returns and the Optimum Size of the Firm, lost in a culture of control enhanced by market dominance founded upon effective branding.

All of this points to a much greater emphasis on entrepreneurial thinking and entrepreneurs as our economic saviours. It will be entrepreneurs who invest locally who will solve many structural issues. Entrepreneurship has become the economic wonder drug of the 21st century. For individuals this is the key to their economic well being and any hope of upward mobility. In our modern world dominated by globalization, technology and inherent rapid change enhanced by Big Data, we do need to establish new sound economic principles rather than continuing to make it up as we go.

The more I write and speak about entrepreneurship the more I realize how mainstream the topic has become. Whether you know it or not you and everyone else has to become more entrepreneurial in their thinking. We live in a fast paced global society that requires all of us to be resilient and adaptable. Those are the critical attributes that make us entrepreneurial. Entrepreneurship applies to far more than business and business issues. We are talking about a mindset not a skillset. A mindset focused on solving problems. A mindset grounded in determination to make things happen. It’s about being proactive not reactive. Most important it is about self-determination!

In an extremely competitive global world, in the era of Big Data, we can never know enough and we will never understand much of what we know. We cannot have the answers but the answers will always be there for us to find. There is no time for prison thinking. If you think like an entrepreneur you will find the way and that’s just as true about your personal life as it is about your career. As for that part of your life, in the face of declining job stability and the entrenchment of wealth disparity, the most important skill you can learn today is the ability to create and manage your career. There is a very good reason that every college, every university and now even secondary schools are offering courses in entrepreneurship.

When I wrote my first book Everyday Entrepreneur I had the ambitious goal of doing for entrepreneurship what David Chilton did for financial planning with The Wealthy Barber – to write a book that applied to all of us in a form that everyone could read understand and enjoy. The jury is still out but the endorsements received are encouraging that I have come close. The second book in my entrepreneurial series Family Entrepreneur comes out later this month. Dealing with the dichotomy of family and business brings entrepreneurial thinking into both settings. Remember family was the first “crowd” and still offers funding and nurturing for many entrepreneurs in a startup situation.

I am extremely grateful for the opportunity to mentor and encourage would be entrepreneurs both in their business and private lives. It is really all about taking charge of your life in the midst of a roller coaster world. You have to learn to capitalize and enjoy the highs while defending against the lows. Entrepreneurial thinking is the tool to do it.

Fred Dawkins is a serial entrepreneur who is best known as one of the co-founders of the olde Hide House in Acton Ontario to which “it’s worth the drive”. He is a partner in The Creative Destruction Lab at the Rotman School of Management at the University of Toronto and is currently writing a series of books entitled The Entrepreneurial Edge published by Dundurn Press, which focuses on encouraging and preparing would be entrepreneurs for challenges in their careers and in their private lives.

Did you know that more than 350,000 Canadians live and work in Silicon Valley. That’s right more than one percent of our population and a much higher portion of our intellectual capital have left us for the world’s most prestigious and most productive ecosystem. This is both a problem and an opportunity but not one that government can solve or even try to solve. So how do we stem the tide?

It’s not a quick fix. When we are producing world class talent they are inevitably attracted to the epicentre of success, achievement but most of all opportunity. It is the opportunity that we need to focus on. The Creative Destruction Lab does that. It creates opportunity here in Canada. The leader Professor Ajay Agrawal is a dynamo. He is the living evidence that entrepreneurship can be taught, an academic with the drive and mindset that can match anyone in the business community. The stated goal of the Lab is to generate equity – specifically to create $ 1 billion in equity in the first ten years. After the first two years approximately $ 130 million has been achieved. However the real goal is to keep the best and most brilliant we produce here in Canada, helping to build our own world class ecosystem and offering a valuable example to others that “Canada’s Got Talent” and I don’t mean the variety acts we see on the American TV show.

Ventures receive the very best of mentorship. It is amazing to see how they evolve in less than one year. Watch for results – they have already started but many more will follow in the years to come

There has been a rush to embrace entrepreneurship over the past ten years, especially since 2008. Every college, every university now offers courses in a discipline once perceived by the public as reserved for misfits, gamblers and tech high rollers. Of course that’s one of the many myths and misconceptions about entrepreneurship. Those mystical entrepreneurs so far removed from the average life have always been but a small percentage of those who take control over their lives and pursue opportunities at any level

Another of these misconceptions is that you can only become a true entrepreneur through trial and error gaining experience along the way. You could just as well say that about any group or profession. None of us are totally happy if our lawyer is conducting his first case. How many of us would enjoy the prospect of surgery if we found out that our surgeon was a novice. Of course like any other endeavour we entrepreneurs gain insight and judgement from as Nike says just doing it. However there is something to be said for better preparation through shared experiences. We need far more mentors teaching and sharing ideas with would be entrepreneurs.

My series The Entrepreneurial Edge is focused on doing that. You see I tell stories with characters that are making important life decisions that centre around being entrepreneurs. Would be entrepreneurs at any age and at any level of education relate well to these stories full of real life anecdotes from a forty five year career as a serial entrepreneur. Having run workshops on the book I find it works well with high school students right up to PHD graduates and from business novices up to people that have been in business for years. If you are an academic teaching or a business coach mentoring, the first book Everyday Entrepreneur will enhance your efforts.

In a world dominated by rapid change, still dealing with economic uncertainty, where job stability has vanished in the face of multiple jobs over the course of one’s work life, entrepreneurial thinking is critical whether within your own business, working within a large organization or most critical in managing your career. In the face of government gridlock and inefficiency social entrepreneurship is becoming essential for solving societal problems My goal in writing the series is to encourage as many people as possible to consider entrepreneurship and put aside the myths and misconceptions preventing them from making the leap of faith in their ability to solve problems and make things happen. In the process I hope to better prepare them by sharing experiences and potential problems in advance. Most of all I hope to help them understand the philosophy of being an entrepreneur – success is much more about the mindset than the skillset.

Fred Dawkins is an author and serial entrepreneur, currently writing a series on entrepreneurship for Dundurn Press. He is also a partner at the Creative Destruction Lab at the Rotman School of Management at the University of Toronto

You are educated. Now what? The most important skill you can add today is the ability to create and manage your career. On the surface this is not the best time to graduate. The cost of education is very high, bringing student debt to record levels. Job stability is in decline. The distribution of wealth is skewed in favour of those at the top. Upward mobility is in jeopardy. The rate of change is increasing. All this means that your future is dependent on self-determination grounded in awareness of the world in which you live. In this environment, you are your own brand and must plan on reinventing yourself throughout your work life. Start engaging in entrepreneurial thinking right at the outset of your career. Whether you start a business, become a solopreneur, work in a large entity or engage in social entrepreneurship, you have to become adaptable and resilient in a world dominated by change. Entrepreneurial thinking is about a mindset not a skillset. Success is about finding a way not knowing the way. In the era of Big Data this is essential. We will never know enough or understand enough of what we know. So abandon prison thinking and get started.

Five ideas to reject:

1. Education guarantees you a future. Sorry you don’t have it made: education never ceases and formal education just gives you more opportunities. There are no guarantees
2. There are no jobs for graduates. There are barriers to entering the work force which are as insurmountable as we allow them to be. Resilience and adaptability start now.
3. Government will solve the employment problem. Would you really choose government as your advocate to solve any problem?
4. There is no future within small business. Life expectancy of all businesses is in decline. Strategic management of your career takes you where you can gain the most now!
5. Millenials don’t make good hires. Maybe you place a higher value on social media contact and demand access during the day but technology is your ally making you more productive than older generations.

Ten Reasons for Confidence:

1. Technology, your ally, has lowered the cost of administration through the integration of many management tasks. A one pound portable laptop allows anyone to incorporate their accounting system, sales marketing network, all communication, research, collections and payments not to mentions a wide variety of personal needs. Add in mobility via a smartphone and you are always accessible and connected. You have the potential to do it all, as a disruptor within a large corporation or government agency or as an independent.
2. Big Data is generating new problems at record rates. Every problem is an opportunity.
3. Social networking, another ally, has increased the reach of individuals allowing market access on a much broader geographic scope. Services can be offered at great distance. Endorsements can be sought and received across the country or even worldwide. Credibility can be built quickly through performance. LinkedIn is a great tool to market your skills and pursue your career strategy.
4. Websites can be both affordable and first class allowing an individual to build a professional image. Employee and entrepreneur alike can build their brand and market themselves.
5. Outsourcing is an established practice by which governments and large corporations are achieving flexibility which rewards specialization right down to the individual level. Businesses may only want you part time so find several of them and keep them happy.
6. Acquisition is a principal way for large entities to find innovation making startups, often founded on youth and enthusiasm a great opportunity if you can join the right team.
7. Succession is a huge issue for hundreds and thousands of viable independent businesses in North America as the baby boom generation hits retirement depending on their business to fund their future. You can find a mentor leading you to acquire your own business through an earn out that funds his or her retirement.
8. Size is simply becoming a liability – there are many small viable market niches that large companies and foreign sourcing will never fill. Adaptability, resilience and flexibility are essential in a world dominated by change.
9. Opportunity is nowhere, opportunity is everywhere. Recognizing opportunity is the cornerstone of success in every aspect of your career.
10. Determination was the key to graduating. It is also the key to managing your career.

Starting your career is the first of many problems ahead. Every problem provides an opportunity. The solution to a successful career lies within your ability to create your own brand.

Fred Dawkins is a serial entrepreneur with over 40 years’ experience and achievements in manufacturing, retail, land development, consulting and import/export. He holds a B Com in commerce and finance and a M.A. in economics from the University of Toronto. His business has allowed him to travel extensively, giving him insight into the emerging global economy and making him a passionate advocate of entrepreneurship in the 21st century.
Everyday Entrepreneur [Dundurn Press] is the first book in Dawkins’ Entrepreneurial Edge series, and is currently available at all booksellers, including Amazon.com, Amazon.ca, Barnes & Noble and Chapters Indigo. His novel, 2020 Hindsight, explores major contradictory trends in society in a compelling contemporary fiction narrative, and is forthcoming as an e-book on Amazon.com.
Website: https://fcdawkins.com/

“Fred Dawkins sure can tell a story. I really enjoyed his previous one: Everyday Entrepreneur. Again with Family Entrepreneur, he gives us a great story and a pleasant read. He provides wisdom, comfort and learning about entrepreneurship from a family enterprise point of view. I kept thinking of those I know in that situation that would have benefited from reading it earlier in their life. If you are part of a family enterprise, here’s a chance to learn from Fred, an accomplished family entrepreneur, and make your life much more effective and rewarding.”

Brendan Calder Entrepreneur in Residence and Adjunct Professor GettingItDone
Rotman School of Management U of Toronto.

After reading Family Entrepreneur: “In the age of Twitter, it warms the heart that ‘smallbizpreneurs’ still rule the roost and family business remains the proven formula”

Peter C. Newman – Legendary Canadian journalist and author

Author Fred Dawkins has penned another winner with Family Entrepreneur. The third party narrative style of storytelling allows for a variety of opinions to be put forward while maintaining an entertaining read. Chalked full of real life scenarios and challenges that face every business, the Family Entrepreneur will engage all entrepreneurs from every generation, whether in a family business or not.

David Wojcik Host and Executive Producer BiZ TV Canada

“Working in the Financial Services industry for fifty plus years, twenty seven as an Independent Financial advisor, I dealt with high net worth clients & many successful family businesses. The first book in this series was very good but I believe that this second one ought to become the bible for every entrepreneur & budding entrepreneur as it is full of very valuable, helpful & vital advice & is very cleverly written. It is a book that should be read over & over & dipped into whenever there is a query or problem”

Frank Weisinger – Past National President of the Life Insurance Association (UK)

“Recently I was in the process of selling my historically significant commercial building. During the negotiations with realtors and prospective buyers, poring over lists, namely needs, wants, and conditions, I was overwhelmed and sought a diversion. In Fred Dawkins book, “Everyday Entrepreneur” I quickly became immersed in the text. His counsel on the key elements in negotiations in Chapter 18, Planning and Control, awakened in me an appreciation for what was most important for me as well as for the buyer, and the need for flexibility to reach an agreement. I accepted that it truly was a process that had to evolve, and because of his advice I felt empowered and confident to negotiate the sale.”

Elaine Tucker, Independent Business Owner

Fred’s book is thought provoking, highly entertaining while being truly insightful. Readers are challenged on their own beliefs and characteristics regarding entrepreneurship, mentors, career, and family. At times, I was laughing and other times intrigued by the business concepts subtlety being offered. It is full of rich ideas on how to develop and maintain an entrepreneurial mindset and how to build a business the right way, avoiding the issues that have caused others to stumble. As a serial entrepreneur and business coach I highly recommend Fred’s “Family Entrepreneur” for those in business or thinking about starting one.

Bill Simmel CEO& Founder Phoenix ONE Sales, Marketing, Management + Communications Inc.

In his second book Family Entrepreneur Fred Dawkins uses the same intimate discussion format that made his first book, Everyday Entrepreneur so informative and such a great text for seminars. Fred’s experiences as a successful family entrepreneur form the bases of real life discussion for concepts such as funding through leadership and the pitfalls and opportunities of personal issues, entitlement, rewards and succession that have special significance in a family setting. Best expressed in his own words “Entrepreneurship is a life philosophy grounded in opportunity, fueled by determination and focused on results.” Whether a beginner, well into an entrepreneurial venture, or a professor of business, this book is a must. It’s great stuff.

Dr. Freeman McEwen Dean Emeritus, University of Guelph

Reading Fred Dawkins book ‘Family Entrepreneur, Easier Said than Done’ is like having an experienced business coach who’s already walked down the same road you’re traveling, right there with you. While reading this book you’re bound to sigh with relief as he examines all the mildly crazy things we do as family entrepreneurs (we are not alone!). You’ll raise your eyebrows, smack yourself on the forehead and underline text reflecting his simple solutions and powerful observations and you’ll feel a surge of motivation as you put them into play immediately. So accurate are his examples of family business dynamics that you’ll feel such a familiarity with Dawkins’ writing you’ll swear he’s been reading your email. Written in a storybook format that’s enjoyably easy to read, you’ll want to take this book along with you on your next vacation. I have a hunch it’s going to be a book I return to and recommend on a very regular basis.

Sherri J Griffin 20 Year Training & Development Professional

“This book is an exceptional read that paints the bigger picture of entrepreneurship through easy but important dialogue. I recommend anyone interested in starting a business or entrepreneurship in general read this and take notes.”

Douglas Lusted CEO Linkett, The Next 36, First Cohort The Creative Destruction Lab at the Rotman School of Management, University of Toronto, Velocity Venture Fund Winner University of Waterloo

Utilizing his exemplary storytelling skills, Fred Dawkins has written an excellent book about entrepreneurship in a family setting environment and the the many challenges that it places on the entrepreneur and the family, as well. As indicated in his subtitle, it is easier said than done. The book clearly articulates a number of the issues involved in running a business so that the primary owner can prosper yet not conflict with family values, expectations, including physical, as well as financial and emotional needs. He cleverly exposes how frequently family members butt heads during the running of a family business and how difficult it can be to resolve differences among family members. If you’re a small business or entrepreneur working with your family in your business, I would highly recommend that you read Family Entrepreneur. It will provide you with valuable insights on how you might be better able to deal with the challenges in running a “family” business.

Jeff Sheehan- author of HIRED! Paths to Employment in the Social Media Era

Family Entrepreneur: Easier Said than Done by serial entrepreneur Fred Dawkins tells real-life stories that reveal the good, the bad and the ho-hum of family businesses. In an engaging, easy-to-read format, Dawkins shows you how to find your own solutions to questions about business controls, succession, dispute resolution, gender stereotypes, or decision-making.

Traditional family businesses are being disrupted as baby boomers retire. What are the new models to keep a business competitive and family ties strong? In Family Entrepreneur, memorable maxims guide the conversation and bring the reader into the conversation. A sister who functions as the COO of her brothers’ company but doesn’t get the credit or financial rewards. A brother who runs a business but can’t make critical decisions because their father left one-half of his company to each sibling. A brother who started his own very successful business and is being pressured by his parents to take his brother and sister into his own business. A mother who started her own fashion company and is now being overrun by her daughters.

Dawkins speaks to all entrepreneurs and ‘want-to-be’ entrepreneurs – those who start a business to provide for their families, to fulfill their dreams, to profit from their innovations, to be their own boss. Hear how they make their decisions – should they stay in the company? sell it? start a new business? In my own field of veterinary medicine, these situations are a recurring theme.

Focusing on family business and family dynamics, the Family Entrepreneur will give you the courage to tackle your own situation. Family relationships are complicated in the best of circumstances and running a company means constantly adapting to changing environments. Dawkins provides sage advice for anyone in a family business, emphasizing how important it is to face the issues head on as rationally as you can and not to allow emotion to dominate the conversation.

Dawkins celebrates the family business as the original business incubator and encourages would-be entrepreneurs to take the leap (after careful looking at all the options!). The valuable insights will guide you no matter where you are on the entrepreneurial timetable.

Dr. Elizabeth A. Stone | Dean, Ontario Veterinary College (OVC) | University of Guelph

In the fast paced age of corporations and global multi-billion dollar industries – Family Entrepreneur is a riveting road map for all readers, regardless of their desire to become an entrepreneur, or to simply learn key tools which will drive creativity, leadership and success in business and life.
Who said you can’t teach entrepreneurship? Effective and cleverly narrated through the eyes of a young female entrepreneur, Family Entrepreneur showcases the challenges, rewards and opportunities within life and family business from varying timelines. It’s easy to find one’s self and relate to the characters throughout the book. It reads like a novel, but is a sneaky and fun way of teaching the tools of the trade of family entrepreneurship – or for that matter – entrepreneurship in general.
Maryam Latifpoor-Keparoutis, Senior Development Manager, College of Physical & Engineering Science (CPES), University of Guelph

I am a serial entrepreneur who believes that the free enterprise system is the best alternative for creating upward mobility, a growing middle class, the most efficient allocation of resources and the least costly production of goods and services to the benefit of society as a whole. But free enterprise is based on the principal of a free and open market. Theoretically the ease of communication today should create more opportunity and much greater competition. Free enterprise does not thrive in a monopoly or oligopoly both of which limit competition but in many cases that is what we now have. As a result the middle class in the west is in serious danger of backsliding into the poor class from which it came over the past hundred plus years.

Branding and Brand power are the main tools that are limiting competion, allowing capital to seize a much larger portion of the pie at the expense of labour creating the status of superrich and the growing disparity in the distribution of wealth. These are serious dangers because market control interferes with free enterprise and skews the results. Yes it is still possible to create a new brand but increasingly large organizations block the market and take advantage by acquiring up and coming companies and only then allowing them full market penetration.

On an individual basis it is now critical to become an entrepreneur allowing for self-determination and upward mobility that is in decline for employees. The most important skill anyone can learn today is the ability to create and manage your career. The problem is much bigger for society. We have created a society in the west with very high expectations and a philosophy of entitlement. A large percentage of the population will not put forward the effort and level of determination required to succeed as an entrepreneur – not without first experiencing serious pain and a major economic correction. We are vulnerable but collectively we remain in a state of denial.

The capitalist system which allowed the middle class to flourish in the west is broken. Rather than continuing to create opportunity it has begun to limit it. Rather than spreading the success to the developing world we are in danger of returning to a more rigid class system with the superrich having a disproportionate amount of economic power. Solutions are impossible as long as we remain in a state of denial compounded by governments which have become dysfunctional. A good start could come from consumers by becoming better informed and breaking the power of the brands. This should be happening through social media but it isn’t. Instead brand control of the market is being re-enforced by social media marketing.

I am very concerned that I have lived and worked in an era that has been optimum for the individual but is no longer sustainable. I am very concerned that my grandchildren will be denied the opportunity that my generation has enjoyed. One of the great challenges of capitalism is to moderate the influence of greed. If we don’t find a way to level the playing field it’s difficult to predict how social unrest will manifest itself in a society where expectations cannot be achieved.

In theory as Globalization evolves resources will be allocated in the most efficient way possible ensuring that goods will be produced on the lowest cost basis to the benefit of all. In a perfect global system labour will shift around until the transition is complete and the rewards for labour will equalize around the global network. During the transition while wage rates in higher earning countries are frozen or rise slowly as wage rates in other areas catch up, those living in the higher wage countries will benefit from low cost goods during the transition. All of this takes place without impediments or barriers to free and open competition. Entrepreneurs will drive the progress by ferreting out opportunities across the global system.

In practice as we continue to embrace such a global system, the rewards to labour in the low wage countries are lagging while much of the benefit of low cost goods are not reaching the consumer. Instead the rich are becoming the super rich while the middle class is facing the reality of returning to an historical norm with relative rewards well below those achieved in the west for the past sixty years during which consumerism has flourished. In an evolving era of Big Data where the status quo is becoming a moving target while character traits such as adaptability and resilience are becoming more critical, the business behemoths of the world are getting richer by controlling markets. Much of this control stems from branding and creating the allusion that branded goods are inherently superior. At the same time effective marketing has mislead us that these behemoths are so critical that they are ‘too Big to Fail’. Branding has effectively created near monopolies effectively providing barriers to entry for aspiring entrepreneurs in the process by limiting their upside and increasing their challenges

Mammoth organizations operating on ten year plans are not appropriate for our fast paced Global economy. However control over markets allows them to achieve innovation and flexibility through outsourcing and acquisition. Oh these in themselves do create upside for entrepreneurs who can launch a startup and find an eager buyer for their initial success. However the odds against success are greater and fewer of us are likely to get there. It is certainly possible for a limited few to build new brands creating new members of the super rich club. However overall we have abandoned core economic principles such as the Law of Diminishing Returns and the Optimum Size of the firm in favour of uninformed consumerism and market control through brands owned and managed by what are effectively huge bureaucracies. Is there a tipping point ahead? Surely social media and instant communication are a threat to the dominance of brands – OR are they just additional instruments of control?

Globalization has brought large numbers into the global work force, increasing the supply of labour. Technology through robotics and mechanization is reducing the demand for labour. Together these factors create downward pressure on wage rates. Upward mobility for the individual is in decline. Capital is securing the lion’s share of the rewards. Job stability is one of the status quos that is disappearing. For all of these reasons the individual must become his or her own brand. The most important skill you can learn today is the ability to create and manage your career.