A New Year: Time to Consider Entrepreneurship

In theory as Globalization evolves resources will be allocated in the most efficient way possible ensuring that goods will be produced on the lowest cost basis to the benefit of all. In a perfect global system labour will shift around until the transition is complete and the rewards for labour will equalize around the global network. During the transition while wage rates in higher earning countries are frozen or rise slowly as wage rates in other areas catch up, those living in the higher wage countries will benefit from low cost goods during the transition. All of this takes place without impediments or barriers to free and open competition. Entrepreneurs will drive the progress by ferreting out opportunities across the global system.

In practice as we continue to embrace such a global system, the rewards to labour in the low wage countries are lagging while much of the benefit of low cost goods are not reaching the consumer. Instead the rich are becoming the super rich while the middle class is facing the reality of returning to an historical norm with relative rewards well below those achieved in the west for the past sixty years during which consumerism has flourished. In an evolving era of Big Data where the status quo is becoming a moving target while character traits such as adaptability and resilience are becoming more critical, the business behemoths of the world are getting richer by controlling markets. Much of this control stems from branding and creating the allusion that branded goods are inherently superior. At the same time effective marketing has mislead us that these behemoths are so critical that they are ‘too Big to Fail’. Branding has effectively created near monopolies effectively providing barriers to entry for aspiring entrepreneurs in the process by limiting their upside and increasing their challenges

Mammoth organizations operating on ten year plans are not appropriate for our fast paced Global economy. However control over markets allows them to achieve innovation and flexibility through outsourcing and acquisition. Oh these in themselves do create upside for entrepreneurs who can launch a startup and find an eager buyer for their initial success. However the odds against success are greater and fewer of us are likely to get there. It is certainly possible for a limited few to build new brands creating new members of the super rich club. However overall we have abandoned core economic principles such as the Law of Diminishing Returns and the Optimum Size of the firm in favour of uninformed consumerism and market control through brands owned and managed by what are effectively huge bureaucracies. Is there a tipping point ahead? Surely social media and instant communication are a threat to the dominance of brands – OR are they just additional instruments of control?

Globalization has brought large numbers into the global work force, increasing the supply of labour. Technology through robotics and mechanization is reducing the demand for labour. Together these factors create downward pressure on wage rates. Upward mobility for the individual is in decline. Capital is securing the lion’s share of the rewards. Job stability is one of the status quos that is disappearing. For all of these reasons the individual must become his or her own brand. The most important skill you can learn today is the ability to create and manage your career.

I am a serial entrepreneur who believes that the free enterprise system is the best alternative for creating upward mobility, a growing middle class, the most efficient allocation of resources and the least costly production of goods and services to the benefit of society as a whole. But free enterprise is based on the principal of a free and open market. Theoretically the ease of communication today should create more opportunity and much greater competition. Free enterprise does not thrive in a monopoly or oligopoly both of which limit competition but in many cases that is what we now have. As a result the middle class in the west is in serious danger of backsliding into the poor class from which it came over the past hundred plus years.

Branding and Brand power are the main tools that are limiting competion, allowing capital to seize a much larger portion of the pie at the expense of labour creating the status of superrich and the growing disparity in the distribution of wealth. These are serious dangers because market control interferes with free enterprise and skews the results. Yes it is still possible to create a new brand but increasingly large organizations block the market and take advantage by acquiring up and coming companies and only then allowing them full market penetration.

On an individual basis it is now critical to become an entrepreneur allowing for self-determination and upward mobility that is in decline for employees. The most important skill anyone can learn today is the ability to create and manage your career. The problem is much bigger for society. We have created a society in the west with very high expectations and a philosophy of entitlement. A large percentage of the population will not put forward the effort and level of determination required to succeed as an entrepreneur – not without first experiencing serious pain and a major economic correction. We are vulnerable but collectively we remain in a state of denial.

The capitalist system which allowed the middle class to flourish in the west is broken. Rather than continuing to create opportunity it has begun to limit it. Rather than spreading the success to the developing world we are in danger of returning to a more rigid class system with the superrich having a disproportionate amount of economic power. Solutions are impossible as long as we remain in a state of denial compounded by governments which have become dysfunctional. A good start could come from consumers by becoming better informed and breaking the power of the brands. This should be happening through social media but it isn’t. Instead brand control of the market is being re-enforced by social media marketing.

I am very concerned that I have lived and worked in an era that has been optimum for the individual but is no longer sustainable. I am very concerned that my grandchildren will be denied the opportunity that my generation has enjoyed. One of the great challenges of capitalism is to moderate the influence of greed. If we don’t find a way to level the playing field it’s difficult to predict how social unrest will manifest itself in a society where expectations cannot be achieved.

There has been a rush to embrace entrepreneurship over the past ten years, especially since 2008. Every college, every university now offers courses in a discipline once perceived by the public as reserved for misfits, gamblers and tech high rollers. Of course that’s one of the many myths and misconceptions about entrepreneurship. Those mystical entrepreneurs so far removed from the average life have always been but a small percentage of those who take control over their lives and pursue opportunities at any level

Another of these misconceptions is that you can only become a true entrepreneur through trial and error gaining experience along the way. You could just as well say that about any group or profession. None of us are totally happy if our lawyer is conducting his first case. How many of us would enjoy the prospect of surgery if we found out that our surgeon was a novice. Of course like any other endeavour we entrepreneurs gain insight and judgement from as Nike says just doing it. However there is something to be said for better preparation through shared experiences. We need far more mentors teaching and sharing ideas with would be entrepreneurs.

My series The Entrepreneurial Edge is focused on doing that. You see I tell stories with characters that are making important life decisions that centre around being entrepreneurs. Would be entrepreneurs at any age and at any level of education relate well to these stories full of real life anecdotes from a forty five year career as a serial entrepreneur. Having run workshops on the book I find it works well with high school students right up to PHD graduates and from business novices up to people that have been in business for years. If you are an academic teaching or a business coach mentoring, the first book Everyday Entrepreneur will enhance your efforts.

In a world dominated by rapid change, still dealing with economic uncertainty, where job stability has vanished in the face of multiple jobs over the course of one’s work life, entrepreneurial thinking is critical whether within your own business, working within a large organization or most critical in managing your career. In the face of government gridlock and inefficiency social entrepreneurship is becoming essential for solving societal problems My goal in writing the series is to encourage as many people as possible to consider entrepreneurship and put aside the myths and misconceptions preventing them from making the leap of faith in their ability to solve problems and make things happen. In the process I hope to better prepare them by sharing experiences and potential problems in advance. Most of all I hope to help them understand the philosophy of being an entrepreneur – success is much more about the mindset than the skillset.

Fred Dawkins is an author and serial entrepreneur, currently writing a series on entrepreneurship for Dundurn Press. He is also a partner at the Creative Destruction Lab at the Rotman School of Management at the University of Toronto

Our economy can best be characterized as fast and furious. The combination of globalization and the technological revolution ensure that the one constant in our economic lives is change. This is an environment
well suited for entrepreneurs who by definition are flexible, adaptable and resilient, unlike big business which has become entrenched and slow to adapt. Big entities grow through acquisition increasingly depending on entrepreneurial enterprise to produce start-ups with potential to feed their growth needs.

Small business entrepreneurs need to get in on the action. Most think that global trade opportunities accrue to the large corporations that can deal in the volumes required by manufacturing giants like China. However there are large numbers of likeminded entrepreneurs in countries like India, Malaysia and Viet Nam that want to network and connect with entrepreneurs here in North America. Entrepreneurship starts with opportunity and there are many around the world that big business will miss or ignore. Oh they will capitalize on the obvious ones like cheap labour in certain countries but it will take energy and determination common to entrepreneurs who disrupt and challenge the status quo to find the myriad of less obvious opportunities.

‘Everyday Entrepreneur’ encourages entrepreneurs to strike out and look for these relationships. They are there to be had. Anecdotes outline experiences in dealing off shore and give insight into different economies and some of the advantages on which entrepreneurs can capitalize.

Praise for Everyday Entrepreneur:
“I just finished reading [this] book and enjoyed it immensely. [Fred has] pulled together a wealth of knowledge and advice crucial to the successful entrepreneur in a highly readable fashion. It is a
must-read for aspiring and seasoned entrepreneurs who are facing today’s complex, volatile, and uncertain world. I especially appreciate the emphasis on thinking globally and adapting proactively.
We have seen too many examples of yesterday’s winner relying on old models to their detriment. It isn’t easy … but it is exciting and gratifying to create your own business and work to see it flourish. The summary at the end of the book should be bookmarked on every entrepreneur’s computer.”
— Dr. Sherry Cooper, former executive VP and chief economist for BMO
and author of three books, including The New Retirement: How it Will Change Our Future.

With Joseph Rotman at the Creative Destruction Lab

Joseph Rotman invested a great deal to improve the future of this country. The Rotman School of Management at the University of Toronto is a lasting legacy showing both his commitment and what we as Canadians are capable of achieving. An important part of  that legacy is the CDL which is really just getting started.

It is both enlightening and alarming to discover that more than 350,000 Canadians live and work in Silicon Valley. More than one percent of our population and a much higher portion of our intellectual capital have left us for the world’s most prestigious and most productive ecosystem. This is both a problem and an opportunity but not one that government can solve or even try to solve. So how do we stem the tide? There is no quick fix. We are producing world class talent and such talent is inevitably attracted to the epicentre of success, achievement but most of all opportunity. It is the opportunity that we need to focus on. The Creative Destruction Lab does that. It creates opportunity here in Canada. The leader and founder Professor Ajay Agrawal is a dynamo.

Ajay is living evidence that entrepreneurship can be taught, an academic with the drive and mindset that can match anyone in the business community. When he approached the Rotman school to start this program he was told ‘you can use the facilities but you must find the funding yourself’. He has worked relentlessly ever since  to do just that in the process bringing in a very accomplished group of proven entrepreneurs to act as mentors. The stated goal of the Lab is to generate equity – specifically to create at least $ 1 billion in equity in the first ten years. After the first two years approximately $ 130 million has been achieved.

Financial targets are how we keep score but the greater purpose is to keep the best and most brilliant we produce here in Canada, helping to build our own world class ecosystem and offering a valuable example to others. Ventures receive the very best of mentorship. It is amazing to see how they evolve in less than one year. Watch for results – they have already started but many significant ones are ahead in the years to come.

As a partner of the Lab and member of the advisory board I am proud to point out that this program is not just another accelerator to help brilliant tech students bring their ideas to market. For me the Lab represents far more and has the opportunity to change and influence this country. We are traditionally small ‘c’ conservatives who let our brash cousins to the south take the outrageous risks and create the startling successes. We don’t lack for success stories but too often those successes happen outside our borders. Now when we are in an era where entrepreneurship is viewed as what I like to call the economic wonder drug of the 21st century, it is absolutely critical that Canadians embrace the mindset of an entrepreneur and become agents of change in a world where ironically change is the one constant. In that sense the Lab can be a leader and help change the narrative for Canada.

For me the Lab has three main purposes. The first as already outlined is to produce successful, scalable ventures flourishing as sustainable businesses right here. The second very unique goal and  achievement  of the Lab stems from the way in which students of the Rotman MBA program are engaged with the ventures and the  mentors. We need these talented business minds creating new businesses and making them succeed in Canada. The Lab immerses them in the startup culture and introduces the potential for success outside the world of investment banking. In this new era of entrepreneurship when every university and college around the world is trying to teach entrepreneurship this may be the most effective way any of these institutions has found to date.

The third and potentially greatest influence of the CDL program is as an example of what can be accomplished in Canada. We are building a pyramid of success. The ventures that go through the full program will be shining examples at the top of that pyramid. But there are many other levels of success below these which can be achieved and make an important contribution to our economy and our society. Not every success story relies on innovation. The potential multiplier of the Lab comes from encouraging all Canadians, at every level to adopt the mindset  that we can make things happen here and to apply innovation to a whole myriad of business solutions and applications. These potential ventures will be the foundation of the pyramid we hope to build and can have rippling effects across our economy for generations to come.

This is exactly what Joseph Rotman hoped to accomplish and thanks to him, it is a real possibility when we sorely need it.